Shein eyes UK expansion, plans new Manchester office

Chinese fast fashion giant Shein is taking steps to expand in the UK as it reportedly plans a new office in Manchester.

The company is understood to have begun its hiring process at the new location, according to The Mail on Sunday, where an initial team of 15 employees will be situated.

It was further reported by the media outlet that roles at the new office are believed to be centred around clothing buyers and designers focused on the UK and Europe.

The Manchester space builds on Shein’s current presence in the UK, where it already operates an office in London at which 40 staff are located.

The UK market is already a driving force for Shein as a whole, with its subsidiary in the region drawing in sales of over one billion pounds during the 16 months from September 6, 2021 to December 31, 2022.

Shein’s expansion plans have been evident among its dealings in recent months, with the firm having previously established a partnership with Forever 21 to sell collections via its websites.

Additionally, the retailer further took over the IP of fast fashion rival Missguided from Frasers Group, which will work with Shein through a joint venture that it said aimed to meet customer demand.