SMCP achieves marginal Q3 sales growth amid French and Asian challenges

Sales for the ready-to-wear group SMCP, parent company of the Sandro, Maje, Claudie Pierlot and Fursac brands, increased by 0.6 percent year-over-year in the third quarter. The company reached 295.4 million euros, with growth in all geographical areas except for France and Asia.

In France, turnover reached 97 million euros in the third quarter, a slight decrease of 0.8 percent. This was “affected by a complex political and macroeconomic environment, particularly in September,” according to the group's statement released on Thursday.

Review of SMCP's Q3 performance

This remains “a performance above the market, thus confirming the desirability of the brands,” SMCP highlighted.

“We are showing good resilience,” insisted the group's chief executive officer, Isabelle Guichot, as quoted in the statement.

The statement detailed that “in brick and mortar stores, like-for-like sales increased, showing a rebound after the 2024 Olympic Games.” It also noted that online sales “were slowed by the reduction in the discount rate.” Additionally, seven net closures were recorded during the quarter, “in line with the network optimisation strategy.”

Over the first nine months of the year, sales increased by 1.3 percent year-over-year.

In Asia Pacific, they fell by 15.3 percent in the third quarter to 40.4 million euros. This was due to “network optimisation in China (65 net closures in 2024) and the significant reduction in the discount rate initiated in 2025”.

Excellent momentum in America

Conversely, the group benefited from “excellent momentum” in America, where its turnover grew by 3.7 percent to 46.7 million euros. It also saw growth in Europe (excluding France) and the Middle East, with an increase of 8.1 percent to 110.3 million euros.

The group also expanded its network with 11 additional stores in Europe and the Middle East, bringing the total to 1,651 points-of-sale worldwide. This expansion was “notably through partners, with the opening of a new country, Georgia, and in existing markets” such as Egypt and the Balkans.

By brand, Maje led sales (plus 2.3 percent), followed by Sandro (plus 0.1 percent). The other two brands, Claudie Pierlot and Fursac, recorded a combined decrease of 2.8 percent.

“The good momentum observed during the first half of the year has been confirmed,” summarised Guichot. She added that the group is “approaching the end of the year with confidence (...) in a market that nevertheless remains uncertain.”

This article was translated to English using an AI tool.

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