Superdry plots Argentina launch with new franchisee

British fashion retailer Superdry is plotting an expansion into Argentina through a new franchise partnership with Tango Fabric.

The company confirmed the launch of a dedicated regional e-commerce platform for the market, and said it was planning to open five stores in the capital, Buenos Aires. The first, a flagship site, is targeted to open August 2026.

The goal is to ultimately extend this store fleet to 45 locations across Latin America over the next five years, with 10 new franchise stores planned per year. The rollout comes as a response to Superdry identifying strong opportunities in the market, on the back of a reduction to import duties in May.

It was noted that the first store location is still being confirmed, with landlord discussions ongoing. Next to Argentina, cities being eyed for initial openings include Córdoba, Rosario, Mendoza and Tucuman.

Superdry added that it would continue to operate in Colombia via its existing partner, Estudio, which currently oversees 23 monobrand stores in the region.

The news comes on the heels of Superdry unveiling a broader retail expansion strategy across the UK and Europe as it ushers in a revitalised brand identity, Superdry & Co.

The acceleration of this expansion follows Superdry’s return to profit this year, a shift that came as a result of a business-wide restructuring in the year prior, through which it set out to reduce rents and shutter loss-making stores.

For the 52 weeks to April 26, 2025, Superdry reported a pre-tax profit of 33.8 million pounds, up from a 48.3 million pound loss in the year prior.

This article was updated 5:00PM CET after FashionUnited received more information from Superdry on its plans for the market.