Tesco expands F&F online with 400 new styles

British supermarket giant Tesco is expanding its F&F fashion offer online, adding 400 new styles, more sizes and online-exclusive ranges to build on the performance of its recently launched digital platform.

The refreshed F&F website and app will also introduce improved search tools, curated styling inspiration and a dedicated wishlist, alongside an expanded range that includes occasionwear and trend-led pieces such as funnel-neck track jackets, co-ords and leopard-print skirts.

The move follows Tesco’s decision to relaunch a dedicated F&F website, first reported in August, after initially reinstating a selection of F&F collections online in 2025. The retailer said the initial F&F Online launch was a significant driver of growth, as it broadened the range available to customers digitally.

The renewed focus on F&F came after Tesco clothing sales rose 5.1 percent to more than 1.2 billion pounds in the 53 weeks to February 28, 2026, with growth supported by womenswear, activewear and the F&F Edit ranges.

In this latest announcement, Katja Ahola Klamkin, managing director of Home & Clothing at Tesco, said: “F&F has become a destination for customers looking for great style at great value, and we're continuing to invest in making that experience even better.

“Our refreshed online offer across web and app brings customers more fashion choice than ever before, including hundreds of additional styles, more sizes and exclusive online ranges, as well as enhanced search tools and curated styling inspiration, making it easier to discover and shop complete outfits with confidence.”

The digital expansion will coincide with London Fashion Week, with F&F hosting an immersive pop-up at Frameless Gallery in Marble Arch on September 18 to showcase its autumn/winter collection.