Three trends leading to more impulse purchases, research reveals

Consumers are more susceptible to influence than they think. This is evident from recent research into impulse purchases by Anne Moes, a consumer behavior researcher at the Amsterdam University of Applied Sciences. Moes identifies three important trends that make consumers more susceptible to impulse purchases. The research, entitled “The Urge to Splurge: Understanding the Effects of Media Cues on Impulse Buying Urges and Behavior,” delves into the influence of interactive screens, the effect of advertisements with a social purpose, and the role of mindfulness.