TikTok Shop to host exclusive pre-sale of new Benefit Cosmetics range
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TikTok Shop is set to launch an exclusive pre-sale of Benefit Cosmetics’ new Pore Care range prior to its nationwide UK drop.
From February 24, users of the social media platform will gain early access to purchase the line, which includes an extension of Benefit’s Pore fessional Pore Primer.
They will also be able to view live videos on Benefit’s own channel, where skincare experts and creators will offer advice on how to manage and use the range.
It comes ahead of the range’s actual launch, which TikTok said already boasts a waitlist of over 9,200 subscribers.
The launch falls in line with the popularity of the beauty sector on the video sharing platform, with many brands having already found success by using the site, TikTok added.
In a release, Patrick Nommensen, TikTok Shop’s senior director of e-commerce said: "We know how much our community loves to learn about the latest skincare products and hacks, so we're excited to be able to give them exclusive early access to this sought after new range from Benefit Cosmetics.
“By using TikTok's Live function, beauty lovers can hear directly from the experts on how to use Benefit's new Pore Care range before buying it using our seamless checkout experience on TikTok Shop.
“We're delighted to be making it even easier for beauty lovers to discover, explore and buy the latest products, all without ever having to leave the TikTok platform."