Unsold fashion: What happens to merchandise when stores are closed?

Since the pandemic outbreak, the fashion industry has been fearful of vast amounts of unsold merchandise from brick-and-mortar stores. Last spring, many designers and brands postponed a part of their collections to 2021. However, now, even in 2021, the world is seeing months-long lockdowns. With an unusual winter and collections being pushed till autumn, the momentum of fashion is not only backlogged, it’s causing chaos.


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