Weird Fish achieves 23.6 percent turnover increase in 2025

UK lifestyle brand Weird Fish reported strong financial results for the period ended December 28, 2025, driven by higher gross margins, expansion across physical retail, and solid online sales.

The Gloucestershire-headquartered clothing company posted turnover of 52.67 million pounds for the year, representing a 23.6 percent increase compared to 42.62 million pounds in 2024. Operating profit reached 6.48 million pounds, up from 4.24 million pounds in the previous period.

Gross profit climbed 30.9 percent to 35.35 million pounds, supported by a 4 percentage point expansion in gross margin to 67.1 percent. The company attributed this margin improvement to lower discounting levels and improved intake margins across its product ranges. EBITDA, excluding exceptional administrative expenses, rose 48.2 percent to 7.99 million pounds. Profit before tax stood at 6.46 million pounds, up from 4.25 million pounds. Net profit for the period reached 4.91 million pounds, compared to 3.36 million pounds in 2024.

Expansion across multi-channel retail network

Weird Fish achieved revenue increases across all primary sales channels. Online revenues, which represent the largest segment, grew 21.9 percent to 26.34 million pounds, boosted by higher average order values and integration with international e-commerce management platforms like Global-e.

The brand’s physical footprint expanded through eleven new retail stores and nineteen new concessions opened during 2025. Physical retail sales grew 23.4 percent to 12.89 million pounds, while concession sales surged 58.1 percent to 7.12 million pounds. Wholesale distribution turnover reached 6.33 million pounds, up 4.4 percent compared to 6.07 million pounds in the previous period. International sales across both direct-to-consumer (D2C) and business-to-business (B2B) channels grew 14.8 percent to 1.57 million pounds.

UK domestic sales accounted for 51.10 million pounds of total turnover, while sales to the rest of Europe generated 1.33 million pounds and rest of the world markets contributed 241,053 pounds.

Strategic outlook

In a statement within the financial filing, director David Butler noted that trading in 2026 has progressed in line with board expectations. Strategic plans for 2026 include opening a further 11 retail stores and 19 concessions, introducing a customer loyalty programme late in the year, and further expanding European marketplace coverage.