What Reformation's IPO means for women-centric brands and sustainability values

Over the past several years, the presence of fashion IPOs has been noticeably declining following disappointing public debuts from direct-to-consumer brands like Allbirds and Rent the Runway. It is for this reason that when Reformation announced its intention to go public earlier this year, heads began turning towards what had at once been seen as a risky decision for a consumer clothing brand.