Levi’s celebrates 501’s 150th anniversary with denim mural by Ian Berry

What does an artist do who is at the top of their game? Simple, kick it up a notch. Or various ones. This is what Ian Berry did, British denim artist extraordinaire who creates painting-like artworks out of old jeans - minus the paint. In honour of the 150th anniversary of Levi’s cult jeans 501, Berry collaborated with the brand. The result is the largest mural ever made out of denim - it stands at an impressive 13 x 33 feet (4 x 10 metres), and was displayed mid-March in Paris. FashionUnited caught Ian Berry before the mural is moving to Milan and asked him about the challenges involved in such a gigantic task.