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Inside the Great British Wool Revival: How the UK’s ‘farm-to-fashion’ summit aims to rebuild a broken fibre economy

British wool, despite a history spanning over 2,000 years, has been facing a perception problem. The raw material, once considered a definitive factor in shaping the UK’s economy, with roots in rural tradition, has in the modern day been regularly dismissed as a low-value, ‘throwaway’ product. Further structural complexities spanning...

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