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Première Vision Paris September 2026: new dates, new spaces and new services

Paris - The sourcing trade show Première Vision Paris is bringing forward its schedule for the presentation of the autumn/winter 2027/2028 collections. It will be held from Tuesday, September 1 to Thursday, September 3, 2026, at the Paris Nord Villepinte exhibition centre. This is a change from the usual mid-September dates. This change is part...

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Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

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