Latest articles in Fashion

FW25 top accessory: Ties and neck scarves

When the fw25 runway season ended mid-March it became clear that when it came to neckwear, two specific types stood out from the crowd, menswear-inspired ties and fancy neck scarves. Women wearing a traditionally male accessory like a tie can be traced back to the nineteenth century and is thought to symbolize empowerment and confidence. The New...

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New UK legislation puts fashion’s green claims under scrutiny

As of April 6th, the UK’s Competition and Markets Authority (CMA) has been granted significantly enhanced enforcement powers under the Digital Markets, Competition and Consumers (DMCC) Act. This sweeping legislation represents a crucial shift in consumer protection, equipping the CMA with the ability to impose direct and severe penalties on...

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& Other Stories to collaborate with Roksanda

London-based designer Roksanda will launch an exclusive collaboration with fashion and lifestyle retailer & Other Stories, part of the H&M Group, in May. The collaboration with London Fashion Week favourite Roksanda Ilinčić, founder and creative director of Roksanda, is part of & Other Stories Co-Lab partnerships, which has previously included...

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Marcolin and Max Mara extend eyewear licensing agreement

Italian fashion house Max Mara has announced the renewal of its eyewear licensing agreement with Marcolin until 2032. The new license agreement has been extended for an additional seven years, until December 31, 2032, and covers the design, production and international distribution of Max Mara’s sunglasses and optical frames. Max Mara’s eyewear...

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The myth of circular fashion economics: A 450 billion dollar miscalculation?

New academic research challenges industry's circularity narrative and exposes fundamental economic flaws. Fashion's circular economy model — long championed as the solution that would simultaneously tackle textile waste, reduce carbon emissions and maintain economic growth — may be built on fundamentally flawed economic assumptions, according to...

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A textile recycling podcast targets fashion's circular economy ambitions

Global Fashion Agenda has unveiled a new podcast series examining the technical and systemic challenges preventing widespread adoption of textile recycling in the fashion industry, at a time when regulatory pressure is intensifying across global markets. The Upstream Circularity Podcast, released to coincide with International Day of Zero Waste,...

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The human cost of digital disruption in fashion

In a move that is reverberating through the creative economy, H&M's recent pivot towards digital model twins and AI-generated imagery signals a profound shift in how fashion presents itself to the world. This technological evolution, while inevitable, carries significant implications for an industry built on human craftsmanship and artistic...

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H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

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Versace’s legacy: 47 years since the first show in Milan

On the eve of the 47th anniversary of March 28, 1978, when Gianni Versace presented his first women's collection under his own name at the Palazzo della Permanente, we reflect on the legacy of both the designer and the brand he created. Though Versace was tragically murdered in Miami on July 15, 1997, his fashion house has secured its place in...

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Perfect Moment collaborates with F1 team BWT Alpine

Luxury skiwear and lifestyle brand Perfect Moment is stepping into Formula One with a multi-year collaboration with the BWT Alpine F1 team to launch a capsule skiwear collection. The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces designed to capture the...

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Puma and Re&Up to collaborate on scaling circularity

Sports company Puma has announced a multi-year partnership with circulartech company Re&Up Recycling Technologies to scale a fully circular textile solution, where it transforms textile waste into RE&UP’s next-gen recycled cotton fibres and recycled polyester chips. In a statement, Puma said the move was aligned with its Vision 2030...

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Pitti Uomo: Homme Plissé Issey Miyake to be guest of honour in Florence

The first guest designer for the upcoming 108th edition of Pitti Uomo has been confirmed. Homme Plissé Issey Miyake will be the Guest of Honor at the Florentine menswear fair, Pitti Immagine announced on Wednesday. The SS26 collection from the Diversion line of the Japanese designer Issey Miyake will be unveiled on June 18 at a...