Latest articles in Fashion

On's Zendaya partnership enters second season with global pop-up strategy

Zendaya’s partnership with On is getting a new chapter on Thursday. The actress and the Swiss sportswear brand unveiled their second co-created collection, along with an action movie-inspired campaign directed by Argentinian trio Panter, and a global pop-up strategy. Zendaya x On Credits: On Zendaya x On Credits: On The collection, developed...

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Havaianas president for Europe Harm van de Camp on the brand's next chapter: "We want to move from the beach to the city"

For most of its history, Havaianas has lived by one season. Harm van de Camp, president of Europe at Havaianas, wants that to change. In an exclusive interview with FashionUnited, he explains how a strategy built on fashion relevance, segmented distribution and cultural investment is turning a beach essential into a year-round wardrobe staple,...

Fashion

Graduate Fashion Week 2027 to showcase Young Talent competition winners

The Young Talent of Tomorrow Fashion Design Competition has returned for 2027, inviting UK students aged 11 to 18 to design two garments created entirely from reused or recycled materials. Open to secondary students studying textiles, art, or design, the national contest challenges participants to conduct material research, document their...

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John Galliano's first collection for Zara: the apotheosis of 'fast couture'

Madrid – We are about to delve into the intricate world of Haute Couture, exploring its patterns, silhouettes and codes. These elements, like those of any specialised discipline, are often far removed from everyday understanding. This journey is presented through the first, and highly anticipated, collection designed for Zara by John Galliano....

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Paris Fashion Week: Rihanna, A$AP Rocky and J-Lo, divas overshadow the catwalks

Paris - The third day of Paris Fashion Week saw a line-up of internationally renowned stars on Wednesday. Rihanna attended her partner's show in Bercy, and J-Lo was at Stella McCartney. The designer took a swipe at competing brands who are known for paying celebrities to attend their shows. Stella, the activist "She was really lovely. She's not...

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Fashion’s changing professional landscape puts hybrid skills in focus

The fashion industry is increasingly looking for professionals who can work across creative, commercial and strategic functions, according to three lecturers from IED Firenze’s postgraduate programmes interviewed by nss magazine. The discussion comes as fashion roles become more specialised while also requiring greater flexibility between...

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NUA on its Sustainable Fashion Week role: ‘Sustainability is not an add-on to creative practice’

Sustainable Fashion Week returned to the UK this week, continuing its mission of bringing eco-values beyond the traditional fashion industry and into local hubs across the country. At Norwich University of the Arts (NUA), for example, education is being positioned as a means to both discuss fashion’s sustainability challenges and also a space...

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Menswear trends for fall/winter 2027/28: volume, lightness, and nature

Trend forecaster Edwin van den Hoek sees several shifts within menswear for fall/winter 2027/28. Silhouettes are becoming looser, materials are being used in new ways and traditional boundaries between masculine and feminine are blurring. Simultaneously, there is a growing need for nature, functionality and authenticity, Van den Hoek explains...

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FashionTEX Digital Fashion Show showcases student innovation in Riga

On 1 October 2026, students from 11 European fashion institutions will present their work at the FashionTEX Digital Fashion Show in Riga, Latvia. Hosted at the LED Unit Virtual Production Studio during the second annual FashionTEX Festival, the event highlights student projects that integrate physical garments with 3D design, animation, and...

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Asos launches debut adaptive fashion line

UK online retailer Asos has launched Asos Adaptive, the brand’s first adaptive clothing collection aimed at disabled consumers. Developed in partnership with accessibility consultancy Tilting the Lens and co-created alongside disabled individuals, the 51-option range includes womenswear, menswear and curve styles. In research conducted by Asos...

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Klarna launches Care & Repair feature in UK and France to boost apparel lifespan

Swedish fintech company Klarna has introduced a new feature, Care & Repair, in the UK and France to streamline garment maintenance, alteration, and repair services. Developed in collaboration with UK aftersales technology platform Save Your Wardrobe (SYW), the tool allows consumers to access garment care options directly through their previous...

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Portuguese footwear association APICCAPS enters second year of London College of Fashion partnership

The Portuguese Footwear, Components, Leather Goods and Alternatives Association (APICCAPS) has extended its strategic partnership with London College of Fashion (LCF) into a second consecutive year. Embedded directly within LCF's BA (Hons) Cordwainers Footwear curriculum, the recurring initiative connects design students directly with Portuguese...