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Men's fashion turns to embroidery as guys want 'something different'

Men's fashion is embracing embroidery and handcrafted textiles that were once viewed as old-fashioned or feminine, with a clutch of modern Indian brands poised to benefit from the catwalk and celeb-driven trend. Embroidery is a historic mainstay of traditional clothing in Asia or the Middle East, as well as Western Haute Couture, but it is...

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Fifteen years on, Addis Ababa sharpens its focus and looks inward

Hub of Africa Fashion Week (HAFW) has never been about spectacle. Founded by Mahlet Teklemariam, it is an intimate, boutique platform built on care, conversation, and genuine human connection. Today, it stands as the third-largest fashion platform on the African continent, yet its strength has never come from scale alone. Its power lies in...

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