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Fashion

H&M 2026 study: fashion between self-expression and social pressure

Young adults in Germany experience fashion as a balancing act between individuality and public judgment. This is according to a representative study by H&M, conducted by the opinion research institute Civey in early 2026 among 1,000 German citizens aged 18 to 35. The results paint an ambivalent picture of modern fashion consumption. While 91...

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Eco Age calls for brands to label "forever chemicals" on clothing

Eco Age, the sustainable fashion platform and communications agency, is calling on UK and EU regulators to pass legislation to ensure that PFAS, per- and polyfluoroalkyl substances, commonly known as “forever chemicals,” are labelled on clothing and textile products on physical hang tags and on digital product listings. As PFAS regulation...

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