Arena appoints former Olympic swimmer Mark Pinger as CBO
loading...
Italian swimwear specialist Arena SpA has appointed Mark Pinger as its new chief brand officer (CBO). The former German Olympic swimmer, who has managed Arena's US business as general manager since 2016, will assume his new role on 1 October. The company announced the news on Thursday.
As CBO, Pinger will join the company's executive leadership team. He will be based at the global headquarters in Tolentino. Pinger will be responsible for product development, licensing, and brand and sports marketing. He will work closely with teams across all markets. This collaboration aims to further strengthen Arena's presence in competitive swimming, fitness swimming and beachwear.
Arena CEO Peter Graschi explained the personnel decision. "Mark's development from Olympic swimmer to chief brand officer demonstrates his great passion for swimming and his close relationship with Arena, the brand that accompanied him during his time on the German national team," he said in a statement. "I am very pleased that Mark will lead our global product and brand organisation."
This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com