Browns appoints Nellie Eden as it prepares expansion into beauty

Luxury fashion retailer Browns has appointed Nellie Eden as its creative beauty editor in residence as it prepares to branch out into beauty later this year.

In a statement, Browns said that Eden, creative, writer, editor and founder of the agency Eden Creative, is joining forces with the retailer to bring the brand’s beauty offering to life via “compelling campaigns, creative content, memorable in-store programming and unique events”.