Leadership change at Mountain Hardwear: Peter Rauch takes helm

Columbia Sportswear Company has appointed Peter Rauch as the new president of its technical outdoor brand Mountain Hardwear. Rauch currently serves as the general manager of Columbia Brand North America.

He will assume the role on September 28, 2026. Rauch brings nearly 20 years of leadership experience across the Columbia family of brands.

"Throughout his career, Peter has built strong cross-functional partnerships, developed high-performing teams, and delivered meaningful business results,” said Peter Bragdon, president of Columbia Sportswear Company. "His deep understanding of our business, combined with his commitment to the outdoor industry and consumers we serve, positions him well to lead Mountain Hardwear into its next chapter.”

Current Mountain Hardwear president Troy Sicotte will transition into a new position as global vice president of sales for the brand, also effective September 28, 2026. Sicotte joined Mountain Hardwear nearly eight years ago and has led the brand as president for almost five years. In his new role, he will focus on strengthening marketplace and retail relationships.

Craig Zanon, executive vice president of Europe direct, Asia direct and emerging brands, added: "We are grateful for Troy's contributions and are excited about the leadership he will continue to bring to the brand. His deep industry expertise, strong retailer partnerships and global perspective position him well to help drive the Mountain Hardwear brand's next phase of growth and success.”