Perry Ellis International appoints Liz Rodbell as group president

US fashion company Perry Ellis International (PEI) has appointed retail industry veteran Liz Rodbell as group president.

Based in the company’s New York office, Rodbell will oversee key lifestyle divisions while driving long-term strategic growth and brand elevation across the portfolio. She brings a track record of merchandising acumen, retail transformation and brand leadership to the position.

Over her career, Rodbell has held top executive posts across the retail and fashion sectors. Her previous roles include serving as CEO and president of Canadian department store chain Hudson’s Bay, president of US retailer Lord & Taylor and group president of footwear and accessories label Steve Madden.

“I have had the privilege of knowing Liz for more than 15 years, sharing both a valued personal friendship and a deeply collaborative business relationship,” said PEI CEO and president, Oscar Feldenkreis. “She is a recognized powerhouse and widely respected leader in our industry.”

“Liz’s command of product, brand equity, and retail dynamics will be instrumental in executing our strategic vision, accelerating divisional growth, and continuing the elevation of our global portfolio,” Feldenkreis added.

Rodbell also commented on her appointment: “Perry Ellis International holds an enduring position across men’s and women’s lifestyle categories. I look forward to partnering with Oscar, our divisional leaders, and the talented teams in New York and Miami to build upon the momentum of these iconic brands, strengthen our retail partnerships, and deliver compelling product strategies to today’s consumer.”