Stephan Künz, the CEO behind the distinctive brand Blutsgeschwister

When Stephan Künz moved from South Tyrol to Stuttgart in the summer of 2010, he left one of northern Italy's leading sporting goods retailers to manage a small, distinctive fashion brand. Over 15 years later, Künz, managing director and partner of the German fashion label Blutsgeschwister, is facing another leap. This involves the deliberate reinvention of a company celebrating its 25th anniversary this year.