Zalando appoints Tom Christenson as senior vice president for B2B

German e-commerce platform Zalando has strengthened its executive leadership team with the appointment of Tom Christenson as senior vice president for B2B, effective October 15, 2026.

Christenson will oversee the group’s overarching business-to-business strategy. He joins to lead an integrated leadership team uniting Zalando's existing B2B solutions, including software and logistics provider ZEOS, marketplace integrator Tradebyte and e-commerce platform Scayle.

The modular B2B operating system enables fashion and lifestyle brands to scale cross-border operations across Europe. In 2025, B2B revenues for German online retailer Zalando surpassed one billion euros (1.12 billion dollars), serving more than 1,200 merchants.

Christenson brings extensive experience in logistics and tech-enabled marketplaces. He previously held senior roles at US e-commerce company Amazon, where he developed the Seller Fulfilled Prime program.

He also established US ride-hailing firm Uber Technologies’ Uber Freight division in Europe, serving as chief operating officer following its combination with German logistics platform sennder Technologies. Most recently, Christenson served as chief executive officer at Netherlands-based industrial auction platform TBAuctions.

“Tom has spent his career building strong marketplaces and the services that help sellers grow on them, and he is the perfect fit as we accelerate our B2B vision to build the operating system for e-commerce in fashion and lifestyle,” said David Schröder, co-CEO of Zalando, to whom Christenson directly reports.

Christenson will focus on bringing the teams together to streamline logistics, software and multi-channel fulfillment capabilities for business partners.

“Zalando’s B2B strategy is visionary, is already delivering strong results and has tremendous potential going forward,” said Christenson. “What we built ourselves, we offer our business partners.”

Zalando currently operates across 29 markets, reaching 62 million active customers through its consumer-facing apps, which include Zalando, About You and Lounge by Zalando.