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Podcast

Luxury Challenged by Generational Demands

By Joshua Williams

15 Dec 2020

Generation Z is having a profound effect on how fashion brands engage with their customers. They prefer brands that take a stand on social justice and political issues; topics which brands have typically avoided. What’s more, luxury brands have always been in the business of creating an escape from the real world, creating products that are more about desire than need. Luxery is about a carefully cultivated aura of mystery and authenticity. The opposite of transparency and true authenticity.

Listen to the full podcast about this luxury challenge here