Apparel Group opens new Victoria's Secret store in Chennai, India

Apparel Group, a global retail and fashion conglomerate, is further accelerating Victoria’s Secret's growth in India with the inauguration of its newest store at Express Avenue Mall in Chennai.

This strategic expansion marks the brand's entry into its seventh Indian city and elevates its total store count nationwide to 13, reinforcing Victoria’s Secret's commitment to its rapid growth trajectory and its mission to deliver globally recognised beauty experiences to a broader local audience.

Commenting on the occasion, Tushar Ved, president of Apparel Group India, stated, “The launch of our first Victoria’s Secret beauty store in Chennai represents a key strategic expansion for us in South India. Express Avenue, being one of the region’s most prominent retail hubs, offers the ideal platform to bring the brand’s prestige beauty portfolio to a discerning customer base.”

The new 1102 sq. ft. boutique is ideally situated in one of Chennai’s premier retail destinations and exclusively features Victoria’s Secret's signature beauty and fragrance collections. The store offers a thoughtfully curated selection of popular items, including fragrances like Bombshell, Tease, Very Sexy, and Bare Eau de Parfum, alongside bestselling body mists, lotions, and various beauty accessories, positioning it as a comprehensive destination for beauty enthusiasts.

Abhishek Bajpai, CEO of Apparel Group India, added, “Chennai’s dynamic and rapidly evolving retail landscape and fast-evolving retail culture present a strategic growth opportunity for us. With this launch, we continue our focused effort to scale high-performing global brands across India.”