Bonobos launches Bonobos Fielder

Bonobos has launched Bonobos Fielder, a brand extension of “streetleisure” styles offered at an accessible price point marketed toward Gen Z. Bonobos Fielder fuses the current trend of athleisure and gorpcore by infusing them with streetwear influences, creating what Bonobos now defines as "streetleisure" category on the map.