Brooks Brothers opens store at London's Icon Outlet

American heritage brand Brooks Brothers has opened its third store in the UK, this time at London’s Icon Outlet at the O2.

Located on the upper level of Icon Outlet, the new 1,600 square foot store is the latest addition to the urban outlet’s retail portfolio, joining brands like Cheaney Shoes, Gant, Hackett London, and Aspinal of London.

The new store stocks the brand’s men’s and women’s mainline casual and formalwear collections, men’s tuxedos and formalwear accessories, as well as brand classics such as the navy blazer, button-down oxford dress shirts, cotton chinos, polos and regimental silk ties.

“Brooks Brothers has been making strides in the UK market since 2006, and this particular store opening at Icon Outlet represents a new shopping experience where retail and entertainment converge in a unique context,” Luca Gastaldi, EMEA CEO of Brooks Brothers said in a statement. “We’re very excited to welcome new clients to the store, bringing our classic American style to a dynamic new location.”

Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, added: “The opening of Brooks Brothers enhances our retail line-up of international brands, providing the very best in global fashion for our visitors.

“As one of the most trusted names in menswear and womenswear, it is a highly relevant addition for our international customer-base. With this new opening, ICON Outlet continues to complement and amplify the premium offer at the world’s number one entertainment venue.”

Photo credit: Brooks Brothers