Completedworks opens first flagship store on London’s Chiltern Street

Completedworks is opening its first flagship store on Chiltern Street in London in November 2026.

The store will be the brand’s first dedicated retail space more than a decade after it was founded in London in 2013. The ground floor will house jewellery, handbags, homeware, furniture and a series of museum-like displays, with the Completedworks studio and jewellery workshop located directly below.

“We want the store to feel like an invitation into the world of Completedworks. There’s an intimacy to encountering a piece in person - understanding its weight, scale and texture, but also seeing it in conversation with the things around it,” said creative director Anna Jewsbury in a statement.

The flagship has been designed to take cues from museums, domestic interiors and salon-style retail, with jewellery and objects displayed throughout a series of discovery displays. Alongside the wider collections, the store will carry pieces available exclusively in-store. The brand will also debut new furniture pieces created specifically for the space, as well as bespoke cabinet handles and other details. A bespoke jewellery offering will form part of the store.

Placing the studio and workshop beneath the shop floor allows ideas to move from sketch and prototype to finished product within the same building, the brand said.

“We’ve always believe that digital can’t be a complete substitute for physical retail. People increasingly want to understand who made something, where an idea came from and why it exists. There is an intimacy to that exchange which is difficult to recreate online,” said Jewsbury.

The store will also host a programme of art exhibitions, talks, workshops and gatherings. Exhibitions will bring artists’ work into dialogue with the Completedworks collections and the space itself.

“Luxury has become incredibly available, but I think people are increasingly looking for connection and individuality,” said Jewsbury. “They want to meet the people behind a brand, understand the process and sometimes have the opportunity to create something more personal or bespoke. A physical space gives us the chance to build those relationships.”

The opening follows Completedworks’ appointment-only studio and showroom in North Marylebone.

This article was written with the assistance of an AI tool.