Customer experience 'Villa Zegna': A temporary flax field in Shanghai

Zegna has unveiled a new temporary customer experience in Shanghai that goes beyond a simple pop-up concept. The 'Villa Zegna' was inspired by Ermenegildo Zegna's original house in the Oasi Zegna - a nature reserve in the northern Italian region of Piedmont - the fashion brand of the same name announced on Friday. The founder had more than half a million trees planted in the 1930s and built a road connecting both sides of the mountain landscape in the area.