Gieves & Hawkes reopens refurbished No. 1 Savile Row flagship

British tailoring house Gieves & Hawkes has reopened its historic flagship at No. 1 Savile Row following an extensive refurbishment of the Grade II listed building.

Argent Design led the project across the 7,000 square foot flagship, working within the constraints of the building's listed status. The brief, according to the company, was to modernise the client experience without erasing the interior's period character. All four arms of the business — bespoke, made-to-measure, ready-to-wear and military — are represented in the reopened space.

"No. 1 Savile Row has been the home of Gieves & Hawkes for generations, so it was important that this refurbishment felt like an evolution rather than a reinvention," said Jason Gerrard, managing director of Gieves & Hawkes, in a statement. "It celebrates what makes the house distinctive; British craftsmanship, exceptional tailoring and genuine integrity, while recognising our responsibility as custodians to preserve those values for the next generation."

Restoration work covered the building's wall panelling, beading, timber floors and plaster cornices. A Portland stone floor has been laid at the entrance in a keystone pattern chosen to suit the period. Where new elements were added, the company said they were designed to sit within the existing architecture rather than contrast with it.

Naval references run through the fittings. Joinery, furniture and display units carry rope detailing that nods to the house's history outfitting the British military — a line of business Gieves & Hawkes still maintains. Every element of the refurbishment, from stonework and flooring through to metalwork and upholstery, was produced in Britain.

Two areas saw more substantial change. The made-to-measure department has been enlarged, and the first-floor Robert Gieves Room now houses an archival display assembled with Adam Ellis Studio, tracking the house from its 1771 founding through to the present.

The investment comes from Frasers Group, which counts the tailor among its luxury holdings. "This next chapter for No.1 Savile Row reflects our confidence in the future of Gieves & Hawkes and our ongoing commitment to British luxury," said Michael Murray, executive officer at Frasers Group. "As the home of one of the world's most established tailoring houses, we are excited to continue celebrating Gieves & Hawkes' heritage while evolving the experience for a new generation of customers. As we continue to strengthen our diversified luxury portfolio, Gieves & Hawkes holds a distinctive position at the intersection of craftsmanship, culture and modern luxury."