How AI is transforming e-commerce

The COVID-19 pandemic accelerated the growth of e-commerce. People were left with nowhere to shop but the internet, aside from local grocery stores and drug stores. Macy’s recently announced it would overhaul its existing website to offer more personalized experiences to their e-commerce shoppers. Macy’s was just the beginning. Now, more companies are working to increase their conversion rate for online shoppers.

Artificial Intelligence is the next frontier for e-commerce

Customer shopping data can be used to improve e-commerce personalization. The question on many people’s lips is how? The answer lies in artificial intelligence automation. AI can be used to process customer data, ranging from purchase history to search history, to improve sales conversion. Hamish Ogilvy, CEO and co-founder of Search.io, an AI-powered e-commerce search platform, sat down with FashionUnited to offer his expertise on how AI is transforming e-commerce.