Inditex adds new market for Zara Home with first store in Ireland

Madrid – Completing a series of store openings throughout the year, and highlighting a particularly successful period for the brand, Zara Home, the homeware and decor brand of the Inditex group, has finally launched in Ireland. The brand adds this new market to its operations 23 years after its founding, with the opening of its first store in Dublin.

Senior management at the fashion multinational has repeatedly emphasised in recent years that the Spanish group still has significant growth potential. Despite the company's well-established presence in Ireland, Zara Home, one of its main brands, previously had no physical presence or operations in the country. Inditex announced at the beginning of March, coinciding with the presentation of its consolidated results for the 2025 financial year, that this situation would be rectified during 2026. As part of its strategic growth and commercial optimisation plan for the year, the company scheduled Zara Home to enter the Norwegian and Irish markets with the opening of its first stores in both territories. In the Irish market, this growth offensive materialised on November 5, with the opening of the first Zara Home store in Ireland.

Spanning nearly 750 square metres across two floors, this first standalone Zara Home store in Ireland is located inside the Dundrum Town Centre. This retail and leisure complex is situated in the southeastern area of metropolitan Dublin, the capital of Ireland. Zara Home has taken over a prominent retail unit previously occupied by the Irish fashion brand Folkster, offering direct access from the exterior of the shopping centre. The Inditex group is already well acquainted with this shopping and entertainment destination, maintaining a presence in the complex through its fashion brands Bershka, Massimo Dutti, Pull&Bear and Zara. Zara Home now joins these brands to complete the group's presence in the centre. The complex serves as a benchmark for retail activity in southern metropolitan Dublin, featuring a commercial line-up that includes other major brands, groups and retailers such as Boss, Brown Thomas, Calvin Klein, H&M, Mango, Marks & Spencer, Next and Nike.

Following the opening of “the doors of Zara Home in Dublin”, a senior executive at Zara Home announced on social media: “A new market, a new beginning. Zara Home has finally arrived in Ireland.” The retail space is described as “our first store in the country”. Management at the Inditex group's homeware brand added: “It is hard to put into words how exciting it is to finally see this project come to life. It has taken a lot of passion, hard work, dedication and teamwork to achieve this.” Zara Home also extended its “thanks to everyone who made this opening a reality”. The statement continued: “Your talent, energy and teamwork have been key, and we are very proud of what we have created together.” After announcing that “our first store in Dublin is now open at Dundrum Town Centre”, the brand addressed its potential Irish audience directly, stating: “We are thrilled to welcome you.”

Recreating home environments in preparation for Christmas campaign

The store has opened its doors on schedule, fully prepared for the strategic Christmas campaign. This first Zara Home point-of-sale in Dublin and Ireland is focusing heavily on the festive season. Both its store layout and product offering are geared towards seasonal home decor, featuring Christmas designs across almost all product lines.

Beyond the specific displays for the Christmas campaign, the store is structured around the features of Zara Home's latest store concept. This model reinterprets the traditional layout of an idealised home, dividing the space into different environments designed to resemble standard domestic rooms. In this specific location, the ground floor is dedicated to kitchen, living and dining areas. It features a series of connected, fluid, yet distinct spaces that showcase Zara Home's table linen, cutlery and glassware collections. This offering is complemented on the first floor by decor, bathroom accessories and textile collections, displayed within environments dedicated to the bathroom, bedroom and kidswear and nursery sections. These areas are completed by a home fragrance zone, which connects the different spaces on the upper floor.

To complement the physical store opening in Dublin and enhance the shopping experience, Zara Home has simultaneously launched a dedicated e-commerce platform for the Irish market. Accessible via the official Zara Home website and its mobile application, the platform offers Irish customers online shopping with both home delivery and click and collect options.

Operating 21 stores in Ireland at start of financial year

With the opening of the first Zara Home in Ireland, the Inditex group is strengthening its commercial footprint in what is already a mature market for the Spanish company. At the close of the Spanish fashion multinational's last full financial year, Inditex operated a total of 21 points-of-sale in the country across its brands: Zara (nine stores), Bershka (five stores), Stradivarius (three stores), Pull&Bear (two stores) and Massimo Dutti (two stores). In year-over-year terms, this figure decreased by a net total of two points-of-sale, down from 23 stores, following the closure of one Zara store and one Pull&Bear location compared to the previous year.

Looking back to the figures recorded at the close of the 2018 financial year, when the Inditex group reached its highest historical store count of 7,490 locations, the total number of stores in Ireland has remained relatively stable. At that time, Inditex operated a total of 24 stores in the country, one more than in 2024 and three more than at the close of 2025. Those points-of-sale were operated under the brands Zara (nine stores), Bershka (six stores), Stradivarius (four stores), Pull&Bear (three stores) and Massimo Dutti (two stores).