Mamas & Papas accelerates retail expansion following strong financial results

UK nursery brand Mamas & Papas has confirmed the first wave of new openings under its expansion strategy after posting a ‘landmark set of financial results’.

The business, which designs and retails nursery furniture; travel systems; clothing; baby equipment; and gifts, has opened a new concession at Marks & Spencer’s London Colney store and a new standalone store in Limassol, Cyprus. This marks its third location in the country with Cypriot franchise partner Voici La Mode Group.

Mamas & Papas chief operating officer, Sarah Ashby, said: “We see significant opportunity to take Mamas & Papas to more parents, both in the UK and internationally, and these latest openings mark the next phase of that growth. Physical retail is paramount in the nursery category. Not only do parents want to see and try products, they value the expertise, reassurance and advice our teams provide when making major purchasing decisions on their parent journey.”

Ashby added: “After delivering a landmark set of results last year, our focus now is on expanding our presence in the right locations and with the right partners, while continuing to invest in the experience and proposition that have made Mamas & Papas the UK’s leading nursery brand.”

Further UK and Middle East sites are also planned in 2027, the latter with its long-standing partner across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman. Mamas & Papas now operates 22 standalone UK stores, 42 concessions and 51 partner store locations across 21 international territories, alongside a distributor network in several other key nursery markets.

The openings coincide with its latest financial results for the 12 months to March 30, 2026, in which profit before tax increased 59 percent to 3.9 million pounds, compared to 2.4 million pounds in 2025, on revenue up 2.2 percent to 165.8 million pounds, up from 162.2 million pounds the previous year. Earnings before interest, tax, depreciation and amortisation (EBITDA) rose 26 percent to 14.2 million pounds, up from 11.3 million pounds in 2025.

During the period, the business also grew its share of the UK nursery market to 25 percent.

The results follow the recent completion of a refinancing that strengthens the company’s capital structure and positions it to deliver the next phase of its growth strategy. Existing investor UK private equity firm Bluegem Capital Partners reinvested alongside several new investors, including global alternative investment manager Cheyne Capital.