Marks & Spencer announces new kidswear partnerships
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Marks & Spencer has added a number of new brands to its kidswear line-up as it continues its shift away from “special occasion” clothing and footwear to more casual, everyday products.
The British retailer will begin selling Clarks shoes on its website and in eight of its UK stores ahead of its major Back to School campaign launching next month.
Other brands to join the Marks & Spencer line-up this summer include Little Joule, Jack & Jones Junior and Somebody’s Child - the new kidswear range from Nobody’s Child.
“Our kidswear mission is to remain the go-to for Back to School whilst growing our daywear offer and that’s all about being more fun for everyday - more comfortable, more colourful, more casual,” said Marks & Spencer kidswear director Jill Stanton in a statement.