Parent company of swimwear brands Cyell and Beachlife acquires German group
Netherlands - Zulk B.V., the parent company of Dutch swimwear brands Cyell and Beachlife, is acquiring the brands of the German company Adolf Riedl Gmbh & Co. Kg. These will continue under the new company name Sunflair Gmbh. Marloes Heijmans, the CEO of both brands, announced the news on LinkedIn.
The acquisition includes four brands: Sunflair, Olympia, Wavebreaker and Sunmarin. “This strengthens our position in the European swimwear market and allows us to continue building a strong international future,” writes Heijmans. This is her first acquisition for the group.
A management change took place five years after the brands merged in 2013. Heijmans became managing director of Beach House B.V. and María Aracil became managing director of Cyell B.V. Heijmans has led both since 2020.
Cyell was founded in 1995 and has 124 points-of-sale, the majority of which are in the Benelux region. Beachlife was launched in 1972 and is sold in 150 locations, including one in Italy and one in Wales (Great Britain).
Adolf Riedl was founded in 1947 in the southern state of Bavaria. The company was declared insolvent in November. At that time, it employed around 120 people.
This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com