Premium womenswear label Hush opens second physical store in Guildford

UK premium womenswear brand Hush has opened its second physical retail store in Guildford.

Located on Guildford High Street, the space brings the London-based business to the heart of one of the most established retail destinations in the South East, allowing local consumers to experience the brand in person.

The location showcases the full collection across clothing, knitwear, outerwear, denim, accessories and footwear, curated to help consumers build versatile wardrobes for everyday dressing. Alongside new arrivals and signature bestsellers, consumers can access styling guidance and outfit inspiration, creating a personal shopping experience designed to complement the convenience and breadth of the digital offer.

The brand opened its first store in Bluewater earlier this month, on Friday, October 9, 2026. Following the Guildford store opening, Hush is set to open a third location in Marlow on Thursday, November 5, 2026.

The store rollout marks an important milestone in the next phase of growth for the business, bringing its direct-to-consumer online presence into physical retail. The spaces are designed to complement the digital offering, giving consumers the opportunity to try on garments, feel fabrics and access personalized styling advice in person.