A$AP Rocky news and archive

Puma and A$AP Rocky unveil motorsports-inspired collaborative collection

In continuation of the duo’s ongoing partnership, sportswear giant Puma and rapper A$AP Rocky have unveiled a new capsule collection dedicated to motorsports. Rocky, who was named the creative director of Puma’s Formula 1 deal, said in a release that the line was “all about giving fans the opportunity to have their own racing suit”, as reflected...

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Puma names A$AP Rocky as creative director of Formula 1 partnership

Sportswear brand Puma has named rapper A$AP Rocky as creative director for its Puma x Formula 1 partnership, with his first capsule collection to be released later this year. In a statement, Puma said its long-term creative partnership with A$AP Rocky would be rooted in the motorsport business with a focus on “the intersection of the sport and...

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Pacsun names A$AP Rocky guest director

Pacsun has named rapper and entrepreneur A$AP Rocky its first guest director. In a partnership with Rocky’s A$AP Worldwide, the performer and fashionisto will oversee designer collaborations, brand campaigns, in-store activations to support the launches in both the Pacsun DTLA and SoHo stores. Over the next 18 months, A$AP Rocky’s goal will be...

Retail

A$AP Rocky joins Klarna as an investor

Popular musician and actor Rakim Mayers, known as A$AP Rocky has joined the buy-now-pay-later program Klarna as an investor. A$AP Rocky also spent one day as CEO of the company, encouraging everyone to rediscover the joy of shopping and new styles. He also created exclusive content and fashion inspiration for the Klarna shopping app which...