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A/b testing news and archive

Retail

Fashion Bunker uses A/B Testing to better understand its online customer

Australian fashion brand Fashion Bunker has announced that—using Nosto’s A/B technology—it has developed a personalized tactic that encourages new online visitors to become 16 percent more likely to make a new purchase. According to the announcement, the new testing is providing Fashion Bunker with insight to help the company better understand...

2 Oct 2019