Abercrombie and Fitch news and archive

Abercrombie & Fitch launches campaign to reintroduce itself to consumers

Global retailer Abercrombie & Fitch has turned to its employees to share their new experiences in a new brand activation aimed at “officially reintroducing” the retailer to its customers. The campaign, called ‘Abercrombie Today,’ aims to renew the retailer’s commitment to inclusivity by creating a sense of belonging by reaffirming its brand...

Retail

Abercrombie and Fitch to celebrate launch of bespoke holiday collection

Global retailer Abercrombie and Fitch has partnered with Portobello Road Distillery to celebrate the launch of its first bespoke holiday collection. From November 12 until the 14, a pop up bar and complimentary cocktails will be available at the brand’s new store on Regent Street for customers 21 and over. Using Portobello Road Distillery...