Adaptive fashion news and archive

How Ukrainian designers are redefining menswear through adaptive inclusivity

On the runways of Ukrainian Fashion Week, where aesthetics always carry political weight, designers Andriy Moskin and Andreas Bilous of label Andreas Moskin have elevated their craft into a form of social healing. Over the last two seasons, we have witnessed a poignant evolution: war veterans donning prosthetic limbs showing alongside...

Fashion

Fred Perry introduces its first adaptive shirt

Japanese-owned British sports and fashion brand Fred Perry has launched its first-ever adaptive shirt to make its fashion more accessible. Based on the iconic Fred Perry ‘M3600’ classic twin tipped piece, the Adaptive Fred Perry Shirt has been crafted for increased ease of dressing by replacing the traditional buttons with two concealed magnetic...

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Zalando debuts first adaptive children’s collection

Zalando has launched its first adaptive collection for children under its brands Friboo and Yourturn Kids, which focus on pieces that meet the needs of children with disabilities, the Berlin-based online retailer announced on Thursday. A total of 29 pieces such as T-shirts, trousers, sweaters, underwear and bodysuits with various adaptive...

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Character.com launches its first adaptive wear range

Character.com, the destination for character-based clothing for kids, has launched its first-ever adaptive wear clothing range featuring SpongeBob SquarePants. The children’s clothing brand has teamed up with Paramount Consumer Products to channel the themes of positivity and inclusivity that SpongeBob SquarePants by creating an innovative...

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Fashion

Primark teams up with Victoria Jenkins to make adaptive fashion affordable

Value retailer Primark is partnering with award-winning adaptive designer and disability advocate, Victoria Jenkins, to bring adaptive fashion to the high street. In a statement, Primark said the collaboration follows its first adaptive underwear collection launched in January and is part of the retailer’s strategy to make adaptive fashion “...

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Primark launches its first adaptive lingerie collection

Value retailer Primark has unveiled its first adaptive lingerie collection in a commitment to make fashion and everyday essentials more accessible and affordable to as many people as possible. The new four-piece lingerie collection coincides with new research from Primark and the Research Institute for Disabled Consumers that states three in...

Fashion

Brooks Brothers debuts first adaptive button-down shirt with MagnaReady tech

Men's lifestyle and clothing brand Brooks Brothers has partnered with magnetic apparel MagnaReady to create the first adaptive shirt. The Brooks Brothers x MagnaReady shirt brings together Brooks Brothers' iconic button-down shirt with MagnaReady’s patented adaptive technology with magnetized closures for quick and easy dressing. Launching ahead...

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QVC to boost accessible product offering and teams up with Selma Blair

Live video commerce giant QVC is expanding its commitment to adaptive clothing and accessible products and named actor, author, and disability advocate Selma Blair as its brand ambassador for accessibility. In a statement, QVC said it was looking to grow its accessible and adaptive offering by streamlining how customers find and explore them and...

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Fashion|In Pictures

George at Asda launches an adapted clothing collection

George at Asda has launched an adapted clothing range in support of independent dressing for children and young people with disabilities, marking the first for a UK supermarket. The everyday casualwear Easy On Easy Wear collection features block-coloured tracksuits and contemporary printed co-ords and has been specially adapted to make...

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Zalando launches first adaptive fashion collections

European online fashion and lifestyle platform Zalando has launched its first adaptive collection featuring more than 140 styles across its private labels in 25 markets as part of its ongoing commitment to inclusive fashion. In a statement, Zalando said it wanted to embrace the disabled community with an adaptive fashion collection, offering...

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Double Take adaptive runway asks industry to look again at DEI commitment

The Double Take runway show was a unique event which precluded New York Fashion Week by one day. Sponsored by Genentech to promote disability visibility, it featured models from the SMA community who collaborated with Open Style Lab, the nationally recognized nonprofit organization dedicated to creating functional yet stylish solutions for and...

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Tracing a trend: Inclusivity in modelling

As the fashion world mourns the death of Virgil Abloh , one is reminded of the work of another visionary designer, Alexander McQueen. Back in 1999, McQueen had the foresight to invite double amputee Aimee Mullins to open his Spring Collection. She walked the runway wearing intricately carved wooden legs. Carved from ash, the legs were designed...