Advertising news and archive

Ulta Beauty launches retail media network

Beauty retailer Ulta Beauty has announced the launch of a new retail media network, UB Media, which will offer brands advertising opportunities through leveraging its beauty community, Ultamate Rewards. Building on its existing Digital Marketing Partner Programme, the feature will allow brand partners to access a digital strategy centred around...

20 May 2022

Business

Hivestack launches metaverse-focused research division for out-of-home advertising

Ad tech company Hivestack has announced the launch of a new research division that will focus on out-of-home (DOOH) advertising for retail in the metaverse. Led by former Microsoft research managing director P. Anandan, who will act as a special advisor to drive the initiative, the division comes as a response to the growing trend for retailers...

12 May 2022

BusinessFeatured

How the Elon Musk acquisition could impact Twitter’s fashion advertisers

Twitter announced Monday that its board of directors has accepted a bid by billionaire Elon Musk to acquire the company. The deal, valued at approximately 44 billion dollars, would award Twitter stockholders 54.20 dollars in cash per share, subject to their approval of the transaction after a vote. The move would take the company private again...

27 Apr 2022

Business

Nordstrom expands brand partner advertising opportunities

Multi-brand retailer Nordstrom has expanded its brand partner advertising opportunities through the Nordstrom Media Network, as part of its Closer to You strategy, which aims to bring customers a more personalised experience. New opportunities available to partners will allow for more choice and visibility of products, ultimately reaching the...

3 Mar 2022

Business

UK advertising set to soar 24 percent, but dominated by Google, Amazon and Meta

The UK’s advertising market is set to grow 24 percent this year, compared to 19 percent global growth. The increase is due to digital media, with all forms of pure-play digital media expected to surge worldwide. Figures from Group M’s annual This Year Next Year report also highlight that Amazon, Google and Facebook control over 50 percent of the...

20 Dec 2021

FashionFeatured

AW21-22 campaigns: a focus on joy and positivity

Though summer isn’t quite over yet, brands have already released their Pre-Fall 2021 and Autumn-Winter 2021-2022 campaigns both online and in print. Whether we’re looking at the clothes, footwear or the settings themselves, there’s a constant in the campaigns for the season ahead: a much-needed post-pandemic joy and a return to endless...

5 Aug 2021

FashionFeatured

The controversial "Not Your Mother's Tiffany" campaign aims to sell aspiration, not stuffy jewellery

There are no ladies clad in gowns, adorned in haute jewellery, featured in the current – and controversial – Tiffany & Co campaign. Models styled in double denim (less downtown Sex and the City and more Lower East Side grunge) are accessorised with bold linked chains, chunky silver cuffs and pearls. So far so ordinary. Except the byline, Not...

29 Jul 2021

BusinessFeatured

Google fined 220m euros for advertising abuse in France

Google has been fined 220 million euros (189m pounds) by France’s Autorité de la concurrence, the country’s competition authority, for abusing its advertising power. Other European countries could soon follow suit under strict European advertising rules. The French competition watchdog said Google has been promoting its own digital advertising...

7 Jun 2021

Fashion

Majority of Instagram ads not labelled correctly by brands and influencers

The grey area of advertising on Instagram remains much too broad, with just 35 percent of ads clearly labelled by influencers and brands. A new report by the ASA, British Advertising Standards Authority, finds influencers not sticking to the rules with too much content not disclosed as advertising. In September last year, the ASA undertook a...

23 Mar 2021

Fashion

Brands to increase digital advertising spend in 2021

The year 2020 will be regarded as a blip by many, but not by the media industry. Despite the grim realities of a global economy that will be the worst since the Great Depression, advertising weathered the storm relatively well and will end up at declining by “only” 5.8 percent on an underlying basis according to GroupM, WPP’s media buying...

7 Dec 2020

FashionFeatured

Fashion brands are featuring their employees in campaigns

Brands have long employed imagemakers to tell their visual stories each season. Fashion campaigns require vision and complex project management skills to marry a team of diverse creatives, with designers, photographers, art directors, stylists, casting directors, models, set designers and beauty teams hired to create the images to reflect those...

1 Sept 2020

Business

In recession, don't cut your advertising budget

A recession is often paired with a slump in sales and cost-cutting, but brands and retailers looking to reduce spending shouldn’t necessary cut their marketing budgets, according to research published by the Harvard Business Review (HBR). “Companies that have bounced back most strongly from previous recessions usually did not cut their marketing...

24 Aug 2020