Advertising news and archive

Heritage as currency: Tod's latest campaign banks on next gen nostalgia

A new advertising campaign by Italian luxury footwear brand Tod's is a revelation of the opportunities and tensions facing heritage brands seeking contemporary relevance. The leather goods house has unveiled "Italian Diaries," a campaign that positions its signature Gommino driving shoe within a carefully constructed narrative of international...

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Meta abandons fact-checkers in push for 'more speech, fewer mistakes'

Meta's decision to abandon third-party fact-checking for ambiguous content marks a significant departure in social media content moderation, with potentially far-reaching implications for fashion and luxury brands' digital strategies. The move, coinciding with Donald Trump's return to the presidency, represents Meta's most substantial revision...

Fashion

Digital speech and fashion's new regulatory landscape

In the evolving landscape of digital communication, the European Union and the United States have adopted distinct approaches to content moderation on social media platforms, with significant implications for industries reliant on digital advertising, including fashion. The EU has implemented stringent regulations to combat disinformation and...

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Under Armour faces new proposed class action lawsuit over 'false discounting scheme'

Under Armour is under the microscope once more, as the sportswear brand faces a new proposed class-action lawsuit alleging it uses a "false, misleading and deceptive pricing scheme" across its Under Armour Factory outlet stores and website. According to Linda Rappaport, a New York resident who filed the complaint in the state's Eastern District...

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A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion

Over 81 percent of influencer posts in Australia may be in breach of advertising

On Friday, the Australian consumer watchdog announced that the vast majority of social media posts by Australian influencers may have breached advertising standards that require disclosure of payment. The watchdog is currently considering taking enforcement action, as was reported by Reuters. In Australia, advertisers must disclose any...

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YouTube creators can now monetise revenue via short-form video

It may have been a long time coming, but YouTube will officially let creators monetise ad revenue on its short-form video making platform, Shorts, from February. Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds....

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Meta’s data processing for advertising ruled illegal under EU law

Meta on Wedneday was fined 390 million euros for breaching European advertising rules. The American tech giant’s data-fueled advertising model, which it sells as personalised ads, must now be re-assessed to meet Europe’s strict privacy laws. Europe is one of Meta’s largest advertising markets and restrictions to its ads may impact revenue with...

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UK advertising market to reach 35 billion pounds as holiday season approaches

A new report has stated that the UK’s advertising market is set to grow to 35 billion pounds by the end of 2022 as retailer’s up their spending towards the holiday season. The Advertising Association and World Advertising Research Centre (WARC) came together to form the report, which was said to be based on direct data from UK media owners...

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Ulta Beauty launches retail media network

Beauty retailer Ulta Beauty has announced the launch of a new retail media network, UB Media, which will offer brands advertising opportunities through leveraging its beauty community, Ultamate Rewards. Building on its existing Digital Marketing Partner Programme, the feature will allow brand partners to access a digital strategy centred around...

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Hivestack launches metaverse-focused research division for out-of-home advertising

Ad tech company Hivestack has announced the launch of a new research division that will focus on out-of-home (DOOH) advertising for retail in the metaverse. Led by former Microsoft research managing director P. Anandan, who will act as a special advisor to drive the initiative, the division comes as a response to the growing trend for retailers...

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How the Elon Musk acquisition could impact Twitter’s fashion advertisers

Twitter announced Monday that its board of directors has accepted a bid by billionaire Elon Musk to acquire the company. The deal, valued at approximately 44 billion dollars, would award Twitter stockholders 54.20 dollars in cash per share, subject to their approval of the transaction after a vote. The move would take the company private again...