Ageism news and archive

Senior fashion: Over 60s will soon be a key consumer group

Fashion brands are increasingly directing their focus toward the 60+ age demographic, recognizing it as a substantial and economically influential market segment. The primary allure lies in the considerable disposable income and spending power of this group, making them an appealing target for brands aiming for growth. Traditionally overlooked...

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Is the fashion industry finally ready to embrace the grey pound?

As nichification defines smaller communities and fashion tropes, there is one market segment that has remained largely forgotten by the fashion industry: the over 50s. New research has revealed this group has the financial prowess to be seen, heard and dressed well, as older people will spend 2.9 billion pounds on clothes and accessories, up 21...