AI news and archive

Markmi raises 1.1 million euros in seed funding

Belgium-based fashion tech startup Markmi has raised 1.1 million euros in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the US later this year. The round included backing from fashion and tech investors, including Wolf (Luc Van Mol, ex-ZEB), the Torfs family, and tech...

FashionFeatured

The human cost of digital disruption in fashion

In a move that is reverberating through the creative economy, H&M's recent pivot towards digital model twins and AI-generated imagery signals a profound shift in how fashion presents itself to the world. This technological evolution, while inevitable, carries significant implications for an industry built on human craftsmanship and artistic...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

BusinessFeaturedMember

Make It Fair: How UK creative industries are fighting back against Big Tech AI

The rapid technological advancements of the past year have caused a significant global shift, leaving many struggling to keep up. The long-term impact of dominant technologies, particularly artificial intelligence (AI), on specific industries remains uncertain. In the UK, tensions surrounding such a topic have risen in recent months, as the...

BusinessMember

Meta plans stand-alone AI app: report

Meta plans to add an artificial intelligence app to its stable of stand-alone offerings including Instagram, Facebook and WhatsApp, according to a report Thursday by CNBC. Meta is battling rivals including Amazon, OpenAI, Google, and Microsoft when it comes to models for powering AI, and has been incrementally weaving the technology into its...

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Under Armour hires former Estée Lauder executive director to spearhead AI & Analytics division

Sportswear giant Under Armour, Inc. has hired Liz Bacelar, the former executive director of global tech innovation at Estee Lauder, to head its new artificial intelligence and advanced analytics division. In her new role at Under Armour, Bacelar has been tasked with building a team of data scientists, engineers and AI specialists to integrate...

Fashion

AI opens 'endless' doors for fashion models, closes others

London-based model Alexsandrah Gondora understands the power of being in "two places at the same time" thanks to an AI replica of herself: "She's doing the hard work so I don't have to!" Fashion designers and retailers can book her digital double for photo shoots without her having to travel or physically be there, Gondora told AFP. It is a...

BusinessFeatured

How to use AI safely - tips and tricks

How can AI support customer loyalty? And can it minimise theft in stores? What are good prompts? How safe is AI and what are its limitations? These and other questions were discussed at a dedicated day of talks around artificial intelligence (AI) hosted by the German digital centre for SMEs with a focus retail on 11th February 2025....

Fashion

Crocs teaming up with Ablo to offer Jibbitz customisation

Casual footwear brand Crocs is teaming up with Ablo, the AI-powered fashion design platform, to allow consumers to design one-of-a-kind Jibbitz charms. Utilising Ablo’s platform, Crocs fans will be able to create fully custom Jibbitz charms by simply uploading a photo or by inputting a text prompt to choose from a variety of unique art styles to...

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Meta outlines 2025 vision

Meta's direction for 2025 signals significant implications for digital fashion marketing and e-commerce strategies. According to The New York Times, CEO Mark Zuckerberg recently addressed 70,000 employees, outlining the company's focus on artificial intelligence, data center expansion, and metaverse development, following a strong financial...

Business|Beauty Member

IBM and L’Oréal partner to leverage AI to advance sustainability

Global beauty company L’Oréal is collaborating with IBM to leverage the technology giant’s generative artificial intelligence (GenAI) to advance the creation of sustainable cosmetics. In a statement, the two companies said they will work together to build the first AI model that will uncover “new insights in cosmetic formulation data,...

Business|Beauty Member

AI-powered Daash Intelligence secures 5.5 million US dollars

American start-up Daash Intelligence, an AI-powered predictive commerce insights platform for retail brands has secured 5.5 million US dollars in its second seed funding round. The new funding was led by new investor Bullpen Capital, with participation from GFT Ventures, as well as from returning investors Silicon Road Ventures and Red Bike...