AI news and archive

Under Armour partners with Persona AI on humanoid robotics materials research

Sportswear giant Under Armour has entered a research and development collaboration with Persona AI to explore how advanced performance materials can support humanoid robots operating in industrial environments. The partnership will focus on robots designed for physically demanding and high-risk settings, including welding, heavy manufacturing,...

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Business

Tapestry secures AI patent for decision-making platform Mira

Tapestry has been awarded a US patent for Mira, an internal AI platform designed to connect data across the business and support faster decision-making across its brands, including Coach and Kate Spade New York. The patent covers the core architecture of the platform and marks Tapestry’s first AI-related patent and second technology patent...

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Business

OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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Retail

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection

At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...

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Fashion|Opinion

The Tech Gala: When fashion’s front row is bought, not built

The red carpets have been non-stop this past week. A state visit from King Charles to the United States, the global premieres of The Devil Wears Prada 2 (DWP), and a beautiful Chanel Cruise show in Biarritz have kept fashion in a constant state of performance. Stylists like Micaela Erlanger, Erin Walsh, and Jessica Paster have been working...

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Retail|Report

How AI is redefining the role of physical stores, and what retailers should know

Artificial intelligence (AI) is not only changing how we shop online, but it's also transforming physical retail. While stores are still viewed as essential “anchors” for commerce in 2030, AI, together with shifting consumer behaviours, continues to reshape the purpose of physical retail. A new study released by ICSC and McKinsey & Company,...

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Business|Interview

The Do’s and Don’ts of using AI in fashion marketing: Between efficiency and strategy

Buenos Aires – Julián Restrepo, a specialist in storytelling, strategy, and artificial intelligence applied to communication, has built his career around a central idea: connecting creativity, technology, and business to help brands communicate more effectively. His approach is clear: technology alone does not create value unless it is...

Fashion

Counterfeiting: Goyard's exclusivity attracts counterfeiters

Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...

Podcast

Podcast: An industry perspective of the role of AI in fashion

The dynamic world of fashion is analyzed by two prominent industry voices: Tara Gonzalez, the Senior Fashion and Social Editor at Who What Wear, and Mandy Lee, a highly respected fashion analyst. Their in-depth discussion spans several critical and emerging topics shaping the industry's trajectory. A major segment of their conversation focused...

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Retail

Frasers introduces AI shopping assistant to elevate online experience

Frasers, the namesake premium fashion brand of Frasers Group, has introduced a new artificial intelligence (AI) shopping assistant on its website as it looks to elevate the online experience. Dubbed ‘Ask Frasers’, the new feature, powered by Algolia’s Agentic Experience, serves as a “context-aware” tool that “goes beyond traditional search”. It...

BusinessPartner Content

AI can help fashion brands grow internationally, but only if it solves the right problems

AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...