AI news and archive

How AI can support fashion companies

The modern fashion industry operates under constant strain, where traditional forecasting models frequently clash with unpredictable market realities. Siloed workflows, fragmented planning systems and a heavy reliance on manual processes mean that crucial information is often trapped in disconnected spreadsheets, tech packs and erratic...

Fashion

Asos launches AI shopping app in ChatGPT

E-commerce giant Asos has launched a new shopping app within ChatGPT, aimed at combining conversational AI, fashion discovery and shoppable video content for customers in the UK and US. Developed with video commerce platform Bambuser, Asos Stylist allows users to search for products, browse trends and receive styling recommendations directly...

Fashion

The Fabricant announces winners of AI Design Forward 2026

The Fabricant has announced the winners of Design Forward 2026, an international competition for emerging designers in the fashion industry who work with AI design tools. The 2026 edition marked the competition's debut. An international jury selected ten winners from a pool of 15 finalists. First prize was awarded to Reborn Myths by Tiia...

Retail|Exclusive

What AI is not going to fix for you in retail

It feels like everyone, everywhere is talking about AI. What it will change, how fast it will move, and how it might solve some of the biggest challenges businesses face today. It’s being positioned as the answer to everything from inefficiency to innovation. There is far less conversation about the other side of that coin: what AI is not going...

Under Armour partners with Persona AI on humanoid robotics materials research

Sportswear giant Under Armour has entered a research and development collaboration with Persona AI to explore how advanced performance materials can support humanoid robots operating in industrial environments. The partnership will focus on robots designed for physically demanding and high-risk settings, including welding, heavy manufacturing,...

Tapestry secures AI patent for decision-making platform Mira

Tapestry has been awarded a US patent for Mira, an internal AI platform designed to connect data across the business and support faster decision-making across its brands, including Coach and Kate Spade New York. The patent covers the core architecture of the platform and marks Tapestry’s first AI-related patent and second technology patent...

OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

FeaturedMember

Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

Retail

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection

At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...

Fashion|Opinion

The Tech Gala: When fashion’s front row is bought, not built

The red carpets have been non-stop this past week. A state visit from King Charles to the United States, the global premieres of The Devil Wears Prada 2 (DWP), and a beautiful Chanel Cruise show in Biarritz have kept fashion in a constant state of performance. Stylists like Micaela Erlanger, Erin Walsh, and Jessica Paster have been working...