AI news and archive

AI in fashion: H&M’s chief creative officer Jörgen Andersson on the Digital Twin journey

Artificial intelligence (AI) is rapidly reshaping the fashion industry. While some companies wait and see, others are taking bold steps forward. At H&M, one of the world’s largest fashion retailers, Chief Creative Officer Jörgen Andersson is exploring how AI can support creativity, most notably through the creation of digital twins. In this...

Retail

Hyper-personalised and tech-centric: Gen Z seek experiences beyond retail in stores

A new report by American Express has unveiled what British high streets may look like when adapting to the expectations of the Gen Z consumer group over the next 25 years. According to the data, much of this demographic – shoppers up to 28 years old – are seeking out features beyond retail from stores, expressing a desire for social hubs in...

Business

AI is redefining product discovery and turning the product page into fashion’s new front door

Retailers must make their product data “speak human” “[To feed AI systems effectively] retailers must make their product data speak human,” Annie Haas, Chief Delivery Officer at Stylitics, said at Alvanon’s Tech Fest 2025 panel ‘Retail Rewired: AI, Data, and the Customer Experience’ that took place last week. Stylitics is a New York based...

Retail

Customers will soon be able to shop Walmart products via ChatGPT

US retail giant Walmart has announced a new partnership with OpenAI, through which it will soon make its products available to shop via AI-driven chatbot, ChatGPT. The move is already being hailed by Walmart executives as a next step in e-commerce, shifting from a static to dynamic experience. “For many years now, e-commerce shopping experiences...

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Business

Zalando introduces AI-driven discovery feed in 16 more countries

Berlin-based online retailer Zalando SE is expanding its AI-driven discovery feed to 16 additional markets. The e-commerce company also announced the introduction of new public customer profiles in all its active countries in a press release on Wednesday. The personalised feed presents users with clothing, brands and content that align with...

Business

Hun Kim, creative director at Karl Lagerfeld: “AI is no longer an experiment, it’s a necessity”

Redesigning the workflow “When I first began as a designer, the process was always the same,” Hun Kim, creative director at Karl Lagerfeld, explained during his talk at the online Alvanon 3D Tech Fest last week, where he shared how Karl Lagerfeld has welcomed AI into its design process. “We sketched ideas, chose fabrics, made technical drawings,...

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Business

AI in fashion: How Otrium uses AI for robotics and content creation

AI is rapidly conquering the fashion industry. While one company waits, another leads the way. Outlet platform Otrium uses artificial intelligence both behind the scenes in the warehouse and at the forefront with generative AI content. Co-founder Milan Daniels explains how this makes the company faster, smarter, and more customer-focused. He...

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Business

SecondSense secures funds to make luxury resale more accessible

SecondSense, the data-driven secondhand luxury marketplace, has closed an oversubscribed 2 million US dollar institutional round, led by Outlander VC. The platform, which officially launched this summer, has become known as the authority resale price index for secondhand luxury handbags, as its technology tracks millions of data points to...

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Business

Ffface.me launches debut AR Mirror platform for brands and retailers, Loook.ai

Innovation agency Ffface.me has launched a new company, loook.ai, an augmented reality mirror platform for brands and retailers. The new platform allows for the integration of multiple AR and AI engines, which enables customers to launch their own AR mirror activations within hours. “Today's retail communication is far less effective than it was...

Fashion

Moncler launches new AI-powered brand digital platform

Moncler has unveiled its new brand website, redefining the online experience from a simple distribution channel to a brand platform where the product takes centre stage, supported by artificial intelligence. The new site was created to seamlessly connect storytelling, product, and service. It invites the brand's community to discover, explore,...

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Business

New petition in the UK seeks protection for models against unauthorised use of AI

A new petition has been launched in a bid to protect models from the unauthorised use of artificial intelligence (AI). The fast-growing technology, which remains largely unregulated, has raised concerns over its potential to exploit a model by creating their likeness without their permission. Established by the British Fashion Model Agents...

Business

How Tamaris uses AI for Predictive Pricing: a conversation with 7Learnings at NRF Retail Big Show

Paris - At the NRF Retail Big Show, FashionUnited spoke with Eiko van Hettinga, Co-Founder of Berlin-based tech company 7Learnings, which provides AI-powered predictive pricing software for retailers. He explained why pricing is one of the biggest levers for profitability, how predictive pricing works in practice, and how brands like Tamaris are...