AI news and archive

Mango energises shopping experience: WhatsApp channel and AI stylist

Mango continues its commitment to personalising the shopping experience through increased digitalisation. The company has announced the launch of two new digital tools: a WhatsApp channel and "Mango Stylist", an AI-powered fashion assistant and stylist. These are the latest steps in Mango's strategic "Plan 4E", presented in early March 2024. The...

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Fashion

Integrating AI into the organisational structure: Are companies at Pitti ready?

Global spending on artificial intelligence (AI) is expected to more than double by 2028, reaching 632 billion dollars, according to the International Data Corporation (IDC) Worldwide AI and Generative AI Spending Guide. Additionally, as Jorge Amar, senior partner at McKinsey, highlights in a report, "we are entering a world where we will have to...

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Business

AI-powered fashion agent Gensmo secures 60 million dollars in funding

Just months after its launch in December 2024, AI-powered fashion agent Gensmo has closed on a seed funding round amounting to over 60 million dollars. The financing “signals that investors deeply believe in the company’s mission to bring real AI innovation to the fashion e-commerce world”, Gensmo said in a release. The US-based company, which...

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Business

Voyado gains US majority shareholder: Focus on growth in Europe

Retail technology platform Voyado has a new majority shareholder. Funds managed by the global investment firm Viking Global Investors LP (Viking) are taking over, the company announced today in a press release. Existing shareholders – Novax, Verdane, eEquity and H&M Group – remain involved, as do Voyado’s founders. With the capital injection,...

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Business

Luxury and AI: Are superhuman customer advisors on the horizon?

With the emergence of chatbot applications driven by artificial intelligence such as ChatGPT or Gemini, web browsing and search habits have evolved considerably. The effectiveness of these tools and the new behaviours they induce have influenced purchases and raised the expectations of luxury brand consumers to a higher level of demand in terms...

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Retail

Louis Vuitton is the most counterfeited luxury brand, according to new report

Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Dating back to ancient Roman times, counterfeiting within the fashion industry underwent a surge of popularity in the late 1970s, thanks to the rise of designer jeans. With several copycats trying to mark and sell duplicated designs and styles for a fraction...

Fairs

At Vivatech: Robots, trainers and counterfeit detectors powered by AI

Paris - Robots, a counterfeit detector and navigation systems for the visually impaired, all powered by generative artificial intelligence (AI), were among the innovations highlighted at the VivaTech trade show, which took place in Paris until June 7. AI and anti-counterfeiting Could you tell the difference between a Lacoste t-shirt and a...

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Business

'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this....

People

AI-powered MySize appoints chief growth officer as it eyes international expansion

MySize, an e-commerce sizing solution company, has named Borja Cembrero Saralegui as its new chief growth officer. The appointment comes as the AI-driven firm looks towards international expansion, marking its next phase of global growth. Saralegui had previously served as the chief executive officer of the sizing tech platform he had...

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Business

AI personal shoppers hunt down bargain buys

Internet giants are diving deeper into e-commerce with digital aides that know shoppers' likes, let them virtually try clothes on, hunt for deals and even place orders. The rise of virtual personal shoppers springs from generative artificial intelligence (AI) being put to work in "agents" specializing in specific tasks and given autonomy to...

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Retail

World Retail Congress: Experts discuss the reality of AI in retail

London - Prior to the event, it was already clear that the theme of AI would be unavoidable at the World Retail Congress in London. Although it is still a hot topic, the hype and initial panic have given way to reflection and well-considered steps. There were certainly advocates and fans of AI. Scott Price, chief executive officer of DFI Retail...

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Business

Trying on clothes with your own photo and price alert: Google expands AI functions within shopping

Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary • Google is expanding...