Alibaba Group news and archive

Filippa K enters the Chinese market with Tmall launch

Swedish fashion brand Filippa K has launched on Tmall, part of Alibaba Group, to enter the Chinese market as part of its ongoing international growth strategy. The brand’s Tmall flagship store launches with the new autumn/winter 2022 and core collections of women’s, men’s, active and loungewear. It will also add creative director Liisa Kessler’s...

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Georg Jensen launches exclusive store on Tmall

Danish jeweller Georg Jensen has partnered with Alibaba Group to launch a flagship store on the Tmall e-commerce platform. From this autumn, Georg Jensen will showcase its range of jewellery, including its stackable Fusion rings on Tmall, targeting the e-commerce platform’s 900 million active consumers. Georg Jensen chief executive, Mehul Tank,...

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Farfetch launches on Alibaba Group’s Tmall Luxury Pavilion

Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localisation strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million consumers will have access to products from more than 3,500 luxury brands, 90 percent of which...