Ambush news and archive

Ugg unveils SS25 collaboration with Ambush

Southern California-based footwear and lifestyle brand Ugg has unveiled a four-piece collection for spring/summer 2025 with creative director Yoon of Tokyo-based label Ambush. The collaboration sees Yoon reimagining two timeless silhouettes, the Mary Jane and penny loafer, fusing Ugg’s comfort DNA with Ambush’s ultra-distinct bold and...

BusinessMember

New Guards Group files for bankruptcy protection in Italy

New Guards Group (NGG), the Farfetch-owned parent company of Palm Angels and Ambush, has filed for a form of bankruptcy protection in Italy as its pursuit for a buyer continues to trudge on. According to various media platforms, the Italian fashion group has applied for a ‘composizione negoziata per la soluzione della crisi dímpresa’ (or CNC), a...

Fashion|In Pictures

Nike unveils new collection with Ambush designer Yoon Ahn

Sportswear giant Nike has unveiled a new collection with Ambush designer and frequent collaborator Yoon Ahn that explores femininity, fashion, and football fandom with nightlife-inspired apparel and footwear. The Nike x Ambush collection sees Ahn injecting a style-first approach to sports apparel, footwear and culture, inspiring a conversation...