American Vintage news and archive

American Vintage returns to Marylebone with a Mediterranean-inspired makeover

American Vintage will reopen its 127 m² Marylebone store in September 2025 after a refurbishment that replaces its previous look with a pared-back mix of natural tones and materials. The Marseille-based brand says the redesign reflects its Mediterranean origins while keeping the understated image that has become its hallmark. The store will...

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Business|Interview

American Vintage CEO on training, recruitment, and global expansion

Intensifying its presence and asserting its position to better face competition from ready-to-wear giants is the mantra of French fashion brand American Vintage, which is celebrating its 20th anniversary this year. This anniversary is marked by growth, an exception at a time when many brands in the sector are experiencing serious difficulties....

Retail

American Vintage opens two stores in Ireland

French ready-to-wear brand American Vintage has cemented its presence in Ireland with the opening of two stores in Dublin. Located at 34 Exchequer street, the womenswear store offers a wide selection of essentials, colourful knits, long coats and close-fitting tops. The outlet adopted the look of a retro-style café, with warm-toned pendant...

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Fashion

Fashion and lifestyle: inventory of a winning combo

The lifestyle sector, which includes tableware, furnishings and decorative items, continues to attract many fashion brands. FashionUnited takes a look at the latest launches in this segment, and the reasons behind the craze. Much more than a fashion brand Lifestyle allows fashion companies to diversify their offerings. They are becoming much...

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Business|Interview

Founder Michaël Azoulay talks American Vintage and its conquest of the US

It has been quite a journey for the brand from Marseille, France, inspired by the American lifestyle. Founded by Michaël Azoulay in 2005, American Vintage now employs 850 people worldwide, both directly and indirectly, and has "a turnover of 140 million euros, 130 brand shops and 1,500 retailers worldwide". Having emerged "stronger" from the...

Fashion

American Vintage decides to ban angora

French fashion brand American Vintage has decided to ban angora from all its future collections and has announced this on social media. Already two years ago, animal rights organisation PETA had criticised the brand’s use of angora and showed how much angora rabbits suffer when their fur is harvested. “We held countless online actions, bombarded...

Retail

Jigsaw flagship among flurry of new retailers to open at Covent Garden

A number of brands are to open stores at the Covent Garden estate, including flagship stores on Floral Street from Jigsaw and American Vintage. British brand Jigsaw will upsize its current Floral Street store, expanding into Grade II listed Carriage Hall, opening in February, while fashion retailer American Vintage will open its own flagship in...