Amsterdam news and archive

Why Never Fully Dressed chose Amsterdam's Nine Streets for its first Dutch pop-up

British brand Never Fully Dressed (NFD) is testing the waters in the Netherlands. The label, known for its colourful prints and 'multi-way' styling, is opening up its first pop-up in the well-known shopping area Nine Streets (De Negen Straatjes). Founder Lucy Aylen tells FashionUnited all that you need to know about the retail presence. Why is...

Featured

Retail

Amsterdam, beyond the hype: Market seducing Spanish brands… and putting them to the test

I have been living in Amsterdam for just over four years and, subjectively, I fully understand what it is about this city that attracts both talent and Spanish brands. Its manageable size, a life that moves between canals and bicycles, and the balance between tradition and modernity in one of the world's most international capitals are all part...

Fairs

Ispo to take place in Amsterdam in 2026

Ispo will move to Amsterdam in 2026, with the final Munich event taking place at the end of November next year. The trade fair for the sporting goods, outdoor and winter sports industry will begin a new chapter in 2026, announced the Raccoon Media Group on Tuesday. The company, responsible for trade fairs like The International Running Expo in...

Retail|In pictures

Gymshark opens first European store in Amsterdam

British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...

Featured

People|Interview

Patta founders pass the baton: How the new leadership continues the vision

Stepping down as the founder of a company is not always easy. However, with long-term growth in mind, it can actually be beneficial for a business. This allows founders to focus on the creative ideas and passion they have always had, while operational activities are handed over to someone else, ensuring focus and quality are maintained. Such a...

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Retail

In pictures: Filippa K introduces new store concept in Amsterdam

Swedish brand Filippa K is opening a new store on P.C. Hoofstraat in Amsterdam with a revamped shop concept, the company announced in a press release. The concept follows on from the remodelling of the Filippa K shop in Helsinki last year. Image: Filippa K store on P.C. Hooftstraat, Amsterdam | Credit: Filippa K Image: Filippa K store on P.C....

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Business

Patagonia partners with Makers Unite on Amsterdam-based repair centre

Creative textile platform Makers Unite and outerwear brand Patagonia have joined forces to launch the United Repair Centre (URC) in Amsterdam. The hub aims to carry out 300,000 clothing repairs annually, saving one million kilograms of textile waste, the duo said in a release, and will allow for not only Patagonia to utilise its services but...

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Fairs

Amsterdam to host metaverse festival with attendance from digital fashion brands

A new metaverse festival is set to take place in Amsterdam, the Netherlands, between June 14 and 17, where attendees can dive into the cultural lens of the digital world in a bid to make it more accessible for everyone. Over the four day period, Met Ams will host an array of events and evening entertainment throughout its conference, with...