Amsterdam news and archive

Gymshark opens first European store in Amsterdam

British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...

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People|Interview

Patta founders pass the baton: How the new leadership continues the vision

Stepping down as the founder of a company is not always easy. However, with long-term growth in mind, it can actually be beneficial for a business. This allows founders to focus on the creative ideas and passion they have always had, while operational activities are handed over to someone else, ensuring focus and quality are maintained. Such a...

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Retail

In pictures: Filippa K introduces new store concept in Amsterdam

Swedish brand Filippa K is opening a new store on P.C. Hoofstraat in Amsterdam with a revamped shop concept, the company announced in a press release. The concept follows on from the remodelling of the Filippa K shop in Helsinki last year. Image: Filippa K store on P.C. Hooftstraat, Amsterdam | Credit: Filippa K Image: Filippa K store on P.C....

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Business

Patagonia partners with Makers Unite on Amsterdam-based repair centre

Creative textile platform Makers Unite and outerwear brand Patagonia have joined forces to launch the United Repair Centre (URC) in Amsterdam. The hub aims to carry out 300,000 clothing repairs annually, saving one million kilograms of textile waste, the duo said in a release, and will allow for not only Patagonia to utilise its services but...

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Fairs

Amsterdam to host metaverse festival with attendance from digital fashion brands

A new metaverse festival is set to take place in Amsterdam, the Netherlands, between June 14 and 17, where attendees can dive into the cultural lens of the digital world in a bid to make it more accessible for everyone. Over the four day period, Met Ams will host an array of events and evening entertainment throughout its conference, with...