Amy Powney news and archive

Amy Powney steps down from Mother of Pearl to launch new brand

London-based fashion designer Amy Powney, the longtime creative director behind British sustainable luxury label Mother of Pearl, has confirmed she has left the company to launch her own purpose-driven brand. In a short statement, Powney said she stepped down from her creative director role at Mother of Pearl to launch her new label, Akyn, as...

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Tencel names Amy Powney as brand ambassador

Mother Of Pearl’s creative director Amy Powney has been appointed brand ambassador at Tencel, the flagship brand from The Lenzing Group, the world's leading manufacturer of high-quality cellulose-based fibres produced from sustainably sourced wood by environmentally responsible processes. The announcement coincides with Earth Day on April 22 and...

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Mother of Pearl creative director launches sustainability movement on social media

Amy Powney — the creative director behind British sustainable luxury label Mother of Pearl — has launched social media movement and pledge campaign #FashionOurFuture, which calls consumers to change the way they look at how their wardrobes, their clothes, and their shopping habits are impacting the planet and its environment. “I want...