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Retail|OVERVIEW

Blue, Green, Repair and other 'Fridays': The alternative to Black Friday is becoming increasingly varied

The counter-narrative to Black Friday is starting to take on more and more different forms. The inbox is flooded with messages about Green Friday, but now Repair Friday, Blue Friday, Favorite Friday, Swap Friday and No-Fomo Friday are also joining them. Green Friday at Xandres Perhaps the most well-known term to choose a counter-voice for Black...

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FashionFeatured

Armedangels says ‘sustainable products don’t exist’ in latest marketing campaign

German fashion brand Armedangels has taken a bold new step in its latest marketing campaign. The Cologne-based label wants to be "radically honest" in its communications by bluntly stating: “Sustainable products don't exist.” With the new marketing campaign the brand highlights that every newly produced product leaves an ecological footprint and...

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