Arne Freundt news and archive

Bogner: former Puma chief Arne Freundt becomes CEO

Willy Bogner GmbH has appointed Arne Freundt to the role of chief executive officer (CEO). The former head of the Herzogenaurach-based sporting goods company Puma will take on his new role effective June 1, Bogner announced on Tuesday. Freundt will then be responsible for the future direction of the Munich-based apparel provider, alongside the...

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Puma elevates Arne Freundt to Regional GM Europe and EEMEA

Sports company Puma has announced the appointment of Arne Freundt as Regional General Manager Europe and EEMEA with immediate effect. In this position, the company said in a statement, Freundt, currently Puma's global director retail & ecommerce, will continue to directly report to the company’s CEO Bjørn Gulden. As Regional General Manager...