Arsenal news and archive

Arsenal unveils streetwear collaboration with Aries

British football club Arsenal has unveiled a limited-edition collection with London-based streetwear label Aries. The 26-piece collection blends Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, featuring jersey tracksuits, graphic T-shirts, football shirts, and nylon and jacquard denim sets. Classic Aries silhouettes have...

Fashion|In Pictures

Arsenal launches fashion collection designed by Naomi Brady

Arsenal football club have launched a fashion line inspired by its Hale End academy created by young designer Naomi Brady. The 10-piece collection aims to celebrate “future brilliance on and off the pitch” and features a windbreaker jacket, sweatshirt, and hoodie. The line was created by Brady, a South Londoner who was discovered as part of an...

Fashion

Adidas social media campaign backfires and generates racist tweets

May this rookie mistake be a lesson for social media managers everywhere. Adidas has come under fire after a Twitter campaign to promote the release of its new Arsenal shirt backfired immensely, leading the brand to associate itself with racist, sexist, anti-Semitic and sexually explicit remarks. Twitter users were encouraged to share a...