Asda news and archive

Asda to open second standalone George store

Supermarket giant Asda is set to open its second George store as it begins to roll out the fashion-focused concept throughout the UK. The new standalone site, due to open in Hull on October 31, will offer a range of George clothing and homeware. This latest site in Hull is opening on the back of what the company says was a “successful” pilot of...

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Chris Chalmers returns to Asda as VP – customer data and loyalty

Asda has announced the appointment of Chris Chalmers as vice president – customer data and loyalty, effective January 2026. Chalmers, who is currently the customer director for JD Sports, will be returning to Asda, where he previously served as digital marketing director from 2012 to 2017. In this "strategically critical role," he will oversee...

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Asda fashion focus drives forward Q2 results

Supermarket giant Asda’s efforts to double down on fashion have helped accelerate its financial results for the second quarter of the year. The retailer’s clothing brand, George at Asda, welcomed a 2.5 percent increase in like-for-like sales during the quarter. The uptick comes after Asda opened its first standalone George concept store in Leeds...

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Marks & Spencer names new chief people officer

British department store Marks & Spencer has named Hayley Tatum as its new chief people officer. She joins the retailer from Asda, where she spent over 14 years in the same role, nine of which in combination with the title chief corporate affairs officer. Her appointment was confirmed by Marks & Spencer CEO, Stuart Machin, who, in a post on...

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Asda aims to overtake Primark as it doubles down on fashion

Supermarket giant Asda wishes to take over Primark in the realm of fashion retail, with its clothing division now said to be leading its ongoing turnaround plan. Speaking to The Telegraph, Liz Evans, the managing director of Asda’s clothing brand George, said the company’s “long-term goal” was to challenge budget retailer Primark's leading...

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Asda's George fashion brand records strong sales growth in Q1

Asda provided an update on its first-quarter trading performance, highlighting a standout performance from its George fashion brand. While overall revenue for the period ending March 31, 2025, saw a 5.9 percent year-on-year decrease to 5 billion pounds (excluding fuel), George at Asda delivered exceptionally strong results, with like-for-like...

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Asda reportedly mulling 400 million pound sale of stores

British supermarket giant Asda is believed to be looking into selling 20 of its stores for around 400 million pounds in order to back its turnaround plan. According to Green Street News, the retailer is said to be planning to offload the stores and lease them back for the next 20 years. The media outlet reported that Asda has enlisted property...

Retail|In Pictures

In Pictures: A look inside Asda’s first stand-alone ‘George’ concept store

Asda is venturing into the fashion retail space. The supermarket giant has officially opened its first stand-alone store for its George clothing brand in a launch event headlined by Spice Girl, Mel B. Located at Crown Point Retail Park in Leeds, the store, housed in what had once been an Asda Living location, intends to serve as a trial of the...

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Asda names new chief customer officer

Supermarket chain Asda has named former Morrisons’ executive Rachel Eyre as its new chief customer officer. Eyre joins from Morrisons, where she was previously chief customer and marketing officer, and will be responsible for Asda’s customer service, brand, marketing, digital and PR activities. Prior to joining Morrisons in 2021, Eyre held...

Retail

Asda to trial George stand-alone store in Leeds

Supermarket giant Asda has said it will be trialling a George stand-alone store concept at an existing Asda Living site in Leeds, which will undergo a rebrand before opening again on May 10. The store is set to be “completely transformed”, with a new layout to be implemented showcasing George clothing, homeware, toys, baby items and a café. The...

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Asda Rollback: momentum up, profitability still a hurdle

Britain’s supermarket chain Asda’s performance for the year to December 31, 2024 was marked with a revenue decline of 0.8 percent to 21.7 billion pounds, while like-for-like sales were down 3.4 percent. Facing increased competition from Tesco, Aldi, and Lidl, which resulted in market share losses, Asda has launched a "Rollback to Asda Price"...

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Former Matalan chief Jo Whitfield returns to Asda board

Jo Whitfield, the former chief executive officer of Matalan, has returned to supermarket giant Asda’s board as a non-executive director. Whitfield had served in a number of senior leadership positions at Asda and its clothing company George from 2008, including in the retailer’s e-commerce, operations and commercial divisions. She went on to...