Asda news and archive

George at Asda’s managing director to depart business

Supermarket chain Asda has confirmed that chief commercial officer for non-food and George managing director, Liz Evans, is leaving the business at the end of June, after four and a half years with the company. Evans joined Asda in January 2022 initially to lead the George business end-to-end, before also taking on the leadership of the...

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Asda stabilizes revenue as core turnaround progresses

UK-based supermarket group Asda has announced its first quarter financial results for the three-month period ending March 31, 2026, highlighting a steady stabilization across its core operations under its Formula for Growth turnaround plan. Total revenues, excluding fuel sales, reached 5 billion pounds for the first quarter, representing a...

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George fashion label key to Asda's 'Formula for Growth' strategy

British supermarket group Asda has revealed a shift in its revenue mix as non-food divisions, including its fashion label George, continue to gain importance within the wider business. According to the trading update for the fiscal year ending December 31, 2025, nearly half of the group’s total sales now originate from channels outside of...

Retail

Asda plots 10 more George concept stores

Supermarket giant Asda is continuing the rollout of its George concept stores, revealing plans to open 10 new locations across the UK. The first dedicated George store to open this year will be unveiled on March 12 in Peterborough. Here, the existing Asda Living location in Brotherhood Shopping Park will be relaunched under the new concept. The...

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Asda to outsource George distribution, 1,200 jobs at risk

Supermarket giant Asda has said it plans to partially relocate and outsource the distribution of its George clothing brand, putting at risk around 1,200 jobs. The retailer has confirmed to multiple media outlets, including the BBC, that it plans to move the online operations of the label to DHL’s depot in Derby from January 2027. This would see...

People

Asda appoints chief information officer

British supermarket giant Asda has named Cal Corcoran as its new group chief information officer. Corcoran, who joined the company January 5, has been tasked with leading Asda’s technology and data teams, specifically as it develops and optimises its systems following a separation from Walmart. In a press release, Asda said Corcoran brings a...

Retail

Asda to open second standalone George store

Supermarket giant Asda is set to open its second George store as it begins to roll out the fashion-focused concept throughout the UK. The new standalone site, due to open in Hull on October 31, will offer a range of George clothing and homeware. This latest site in Hull is opening on the back of what the company says was a “successful” pilot of...

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Chris Chalmers returns to Asda as VP – customer data and loyalty

Asda has announced the appointment of Chris Chalmers as vice president – customer data and loyalty, effective January 2026. Chalmers, who is currently the customer director for JD Sports, will be returning to Asda, where he previously served as digital marketing director from 2012 to 2017. In this "strategically critical role," he will oversee...

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Asda fashion focus drives forward Q2 results

Supermarket giant Asda’s efforts to double down on fashion have helped accelerate its financial results for the second quarter of the year. The retailer’s clothing brand, George at Asda, welcomed a 2.5 percent increase in like-for-like sales during the quarter. The uptick comes after Asda opened its first standalone George concept store in Leeds...

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Marks & Spencer names new chief people officer

British department store Marks & Spencer has named Hayley Tatum as its new chief people officer. She joins the retailer from Asda, where she spent over 14 years in the same role, nine of which in combination with the title chief corporate affairs officer. Her appointment was confirmed by Marks & Spencer CEO, Stuart Machin, who, in a post on...

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Asda aims to overtake Primark as it doubles down on fashion

Supermarket giant Asda wishes to take over Primark in the realm of fashion retail, with its clothing division now said to be leading its ongoing turnaround plan. Speaking to The Telegraph, Liz Evans, the managing director of Asda’s clothing brand George, said the company’s “long-term goal” was to challenge budget retailer Primark's leading...

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Asda's George fashion brand records strong sales growth in Q1

Asda provided an update on its first-quarter trading performance, highlighting a standout performance from its George fashion brand. While overall revenue for the period ending March 31, 2025, saw a 5.9 percent year-on-year decrease to 5 billion pounds (excluding fuel), George at Asda delivered exceptionally strong results, with like-for-like...