Asda news and archive

Asda to outsource George distribution, 1,200 jobs at risk

Supermarket giant Asda has said it plans to partially relocate and outsource the distribution of its George clothing brand, putting at risk around 1,200 jobs. The retailer has confirmed to multiple media outlets, including the BBC, that it plans to move the online operations of the label to DHL’s depot in Derby from January 2027. This would see...

People

Asda appoints chief information officer

British supermarket giant Asda has named Cal Corcoran as its new group chief information officer. Corcoran, who joined the company January 5, has been tasked with leading Asda’s technology and data teams, specifically as it develops and optimises its systems following a separation from Walmart. In a press release, Asda said Corcoran brings a...

Retail

Asda to open second standalone George store

Supermarket giant Asda is set to open its second George store as it begins to roll out the fashion-focused concept throughout the UK. The new standalone site, due to open in Hull on October 31, will offer a range of George clothing and homeware. This latest site in Hull is opening on the back of what the company says was a “successful” pilot of...

People

Chris Chalmers returns to Asda as VP – customer data and loyalty

Asda has announced the appointment of Chris Chalmers as vice president – customer data and loyalty, effective January 2026. Chalmers, who is currently the customer director for JD Sports, will be returning to Asda, where he previously served as digital marketing director from 2012 to 2017. In this "strategically critical role," he will oversee...

Member

Business

Asda fashion focus drives forward Q2 results

Supermarket giant Asda’s efforts to double down on fashion have helped accelerate its financial results for the second quarter of the year. The retailer’s clothing brand, George at Asda, welcomed a 2.5 percent increase in like-for-like sales during the quarter. The uptick comes after Asda opened its first standalone George concept store in Leeds...

People

Marks & Spencer names new chief people officer

British department store Marks & Spencer has named Hayley Tatum as its new chief people officer. She joins the retailer from Asda, where she spent over 14 years in the same role, nine of which in combination with the title chief corporate affairs officer. Her appointment was confirmed by Marks & Spencer CEO, Stuart Machin, who, in a post on...

Member

Business

Asda aims to overtake Primark as it doubles down on fashion

Supermarket giant Asda wishes to take over Primark in the realm of fashion retail, with its clothing division now said to be leading its ongoing turnaround plan. Speaking to The Telegraph, Liz Evans, the managing director of Asda’s clothing brand George, said the company’s “long-term goal” was to challenge budget retailer Primark's leading...

Member

Business

Asda's George fashion brand records strong sales growth in Q1

Asda provided an update on its first-quarter trading performance, highlighting a standout performance from its George fashion brand. While overall revenue for the period ending March 31, 2025, saw a 5.9 percent year-on-year decrease to 5 billion pounds (excluding fuel), George at Asda delivered exceptionally strong results, with like-for-like...

Member

Business

Asda reportedly mulling 400 million pound sale of stores

British supermarket giant Asda is believed to be looking into selling 20 of its stores for around 400 million pounds in order to back its turnaround plan. According to Green Street News, the retailer is said to be planning to offload the stores and lease them back for the next 20 years. The media outlet reported that Asda has enlisted property...

Retail|In Pictures

In Pictures: A look inside Asda’s first stand-alone ‘George’ concept store

Asda is venturing into the fashion retail space. The supermarket giant has officially opened its first stand-alone store for its George clothing brand in a launch event headlined by Spice Girl, Mel B. Located at Crown Point Retail Park in Leeds, the store, housed in what had once been an Asda Living location, intends to serve as a trial of the...

People

Asda names new chief customer officer

Supermarket chain Asda has named former Morrisons’ executive Rachel Eyre as its new chief customer officer. Eyre joins from Morrisons, where she was previously chief customer and marketing officer, and will be responsible for Asda’s customer service, brand, marketing, digital and PR activities. Prior to joining Morrisons in 2021, Eyre held...

Retail

Asda to trial George stand-alone store in Leeds

Supermarket giant Asda has said it will be trialling a George stand-alone store concept at an existing Asda Living site in Leeds, which will undergo a rebrand before opening again on May 10. The store is set to be “completely transformed”, with a new layout to be implemented showcasing George clothing, homeware, toys, baby items and a café. The...