Asda news and archive

Asda aims to overtake Primark as it doubles down on fashion

Supermarket giant Asda wishes to take over Primark in the realm of fashion retail, with its clothing division now said to be leading its ongoing turnaround plan. Speaking to The Telegraph, Liz Evans, the managing director of Asda’s clothing brand George, said the company’s “long-term goal” was to challenge budget retailer Primark's leading...

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Asda's George fashion brand records strong sales growth in Q1

Asda provided an update on its first-quarter trading performance, highlighting a standout performance from its George fashion brand. While overall revenue for the period ending March 31, 2025, saw a 5.9 percent year-on-year decrease to 5 billion pounds (excluding fuel), George at Asda delivered exceptionally strong results, with like-for-like...

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Asda reportedly mulling 400 million pound sale of stores

British supermarket giant Asda is believed to be looking into selling 20 of its stores for around 400 million pounds in order to back its turnaround plan. According to Green Street News, the retailer is said to be planning to offload the stores and lease them back for the next 20 years. The media outlet reported that Asda has enlisted property...

Retail|In Pictures

In Pictures: A look inside Asda’s first stand-alone ‘George’ concept store

Asda is venturing into the fashion retail space. The supermarket giant has officially opened its first stand-alone store for its George clothing brand in a launch event headlined by Spice Girl, Mel B. Located at Crown Point Retail Park in Leeds, the store, housed in what had once been an Asda Living location, intends to serve as a trial of the...

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Asda names new chief customer officer

Supermarket chain Asda has named former Morrisons’ executive Rachel Eyre as its new chief customer officer. Eyre joins from Morrisons, where she was previously chief customer and marketing officer, and will be responsible for Asda’s customer service, brand, marketing, digital and PR activities. Prior to joining Morrisons in 2021, Eyre held...

Retail

Asda to trial George stand-alone store in Leeds

Supermarket giant Asda has said it will be trialling a George stand-alone store concept at an existing Asda Living site in Leeds, which will undergo a rebrand before opening again on May 10. The store is set to be “completely transformed”, with a new layout to be implemented showcasing George clothing, homeware, toys, baby items and a café. The...

Business

Asda Rollback: momentum up, profitability still a hurdle

Britain’s supermarket chain Asda’s performance for the year to December 31, 2024 was marked with a revenue decline of 0.8 percent to 21.7 billion pounds, while like-for-like sales were down 3.4 percent. Facing increased competition from Tesco, Aldi, and Lidl, which resulted in market share losses, Asda has launched a "Rollback to Asda Price"...

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Former Matalan chief Jo Whitfield returns to Asda board

Jo Whitfield, the former chief executive officer of Matalan, has returned to supermarket giant Asda’s board as a non-executive director. Whitfield had served in a number of senior leadership positions at Asda and its clothing company George from 2008, including in the retailer’s e-commerce, operations and commercial divisions. She went on to...

People

Asda names new chief commercial officer of non-food and retail

Supermarket Asda has promoted Liz Evans, managing director of George, to chief commercial officer of non-food and retail. In a statement, Asda said that Evans would be leading the supermarket’s large store operations on a permanent basis alongside her leadership of the George clothing brand. Evans appointment is part of the supermarket...

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Asda appoints former CEO to executive chair

Allan Leighton, the chief executive of Asda between 1996 to 2001, has been appointed as the supermarket giant’s executive chair, marking his return to the company. Leighton will succeed Stuart Rose, who has served as Asda’s chair since 2021. Alongside his stint at the helm of the retailer, Leighton has also held the role of president of US food...

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Fashion

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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Asda reportedly plotting more job cuts after making 475 staff redundant

Supermarket giant Asda is believed to be planning more job cuts shortly after it had carried out 475 staff redundancies, allegedly done without a consultation period. According to The Telegraph, employees that were brought in to oversee the supermarket’s IT shift are the expected targets for the new slew of job cuts, as their tech-focused...