As the House of Gucci film begins dropping in cinemas throughout the UK, supermarket retailer Asda has hopped on the Gucci frenzy with the launch of an exclusive preloved selection of pieces from the luxury design house. George at Asda has “hidden” 30 Gucci garments across their stores, challenging customers to seek out the vintage treasures in...
25 Nov 2021
British supermarket chain Asda has named Lord Stuart Rose, the former CEO and chairman of rival Marks & Spencer, as its new chair, effective December 1. A retail veteran, Rose was appointed as chief of Marks & Spencer in 2004 and then went on to become executive chairman in 2008. He’s also held a number of executive roles at other big-name...
24 Nov 2021
British supermarket chain Asda has expanded its partnership with fashion retailer New Look. Eight more New Look concession stores have opened across the UK following a successful trial launched in September at two Asda stores, Drapers reports. The new concessions are located in Lower Earley in Reading, Gravesend in Kent, Bedminster in Bristol,...
The partnership between Asda and BBC Children has hit 21 years. Over the past 21 years, Asda has raised more than 26 million pounds for the charity, with this year’s fundraising campaign aimed at raising donations for the Emergency Essentials Programme. The program will support children and young people who are living in extreme poverty, without...
8 Nov 2021
Supermarket chain Asda has announced it plans to hire 15,000 temporary colleagues for the Christmas season, with roles centred around customer service, replenishing shelves, picking, packing and online delivery. Of the roles, 500 will be based in Asda’s depots, while there are to be 1,500 home delivery driver positions available. The rest of the...
19 Oct 2021
Instagram influencer and mother Kirsty Green has released her popular BabyChum collection in collaboration with Asda, now available through the retailer’s online store. The launch is part of Asda’s ongoing strategy to attract younger shoppers to its apparel line George, launching a series of in-demand third-party brands in-store and online. Most...
18 Oct 2021
British brand FatFace has promoted its chief financial officer Will Crumbie to the role of CEO after Liz Evans announced plans to step down to take on a new role at Asda’s George label. Crumbie has been at the company for the past eight years, during which he has overseen all key operational areas of the business, including its supply chain and...
16 Sep 2021
George at Asda has launched a partnership with online fashion retailer Missguided. It will see Missguided’s collection of dresses, blouses and co-ords available through 100 Asda stores and online at the George website. The wide selection will include a number of pieces from womenswear label G21 and items from the Holy Field athleisure...
19 Aug 2021
Asda CEO and president Roger Burnley has exited the business in a surprise move six months earlier than he was due to leave. The British supermarket chain confirmed Friday that Burnley has left the business and that a search for his successor is ongoing. Burnley has been CEO of the business since January 2018, having joined in 2016 as deputy...
9 Aug 2021
Asda’s clothing division George is launching a new second-hand vintage fashion range in its stores. The company is working with vintage fashion wholesaler Preloved Vintage Wholesale for the concept which will be rolled out across 50 of its stores following a successful trial in Leeds. Those stores include ones in London, Bristol, Birmingham,...
29 Apr 2021
Asda has announced that Steph Strike, the managing director of the company’s George fashion label, is leaving the business later this year to take up a new role. Strike joined Asda back in 1995 as part of the retailer’s graduate training scheme and held a number of senior roles at the company before being appointed as managing director of George...
23 Apr 2021
Asda has confirmed it has no plans to sell off its George clothing brand despite speculation its new owners were planning on doing so in a bid to cut costs and spending. “George has been a crucial part of the Asda family and continues to be a key part of our strategy,” Asda’s outgoing CEO and president Roger Burnley told Drapers. “George is the...
1 Apr 2021
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