Ashish news and archive

Ashish launches first dedicated bridal collection

London-based fashion label Ashish, which recently returned to the catwalk during London Fashion Week, is entering the bridal market with a dedicated collection reimagining some of the designer’s celebrated archival pieces. The six-piece capsule bridal collection brings Ashish’s signature craftsmanship to wedding dresses, offering a fresh...

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LFW AW25: Ashish brings sequins to breakfast

Ashish’s return to the catwalk during London Fashion Week was a lesson in how to work all adversities into a positive, switching the 9 am Monday time slot on the official schedule from the graveyard shift into a covetable position with his own brand of glamour and tongue-in-cheek humour. The Delhi-born designer, known for his sequins and cheeky...

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Ripples of change: London Fashion Week’s resilience and creative evolution amid adversity

“These are challenging times for British fashion,” said Caroline Rush, the British Fashion Council’s (BFC) outgoing CEO, during London Fashion Week’s opening event on February 21. “Although we’d prefer the landscape to be different, one thing I know is that this community is resilient and creativity is heightened further when facing adversity.”...

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Understatement unveils lingerie collaboration with Ashish

Understatement, a female lead, Stockholm-based underwear brand, has unveiled a limited-edition collection in collaboration with London-based Ashish. The capsule lingerie collection has been designed by Ashish Gupta to celebrate the festive season, combining “vibrant colour, unexpected texture and unapologetic glamour as a fun response to...

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Ashish launches first D2C website ahead of further expansion plans

London-based Ashish has unveiled its first-ever stand-alone brand website and direct-to-consumer channel. The launch comes on the back of the brand’s 20th anniversary year, after which it said it was the “the time to expand its online presence”. Such growth is expected to continue throughout 2025. The website, curated by the brand’s namesake...

Fashion|In Pictures

Ashish unveils slogan tees with Baileys

London-based designer Ashish, known for his glamour and tongue-in-cheek humour, has unveiled a collaboration with alcohol brand Baileys. Ashish, fresh off dressing singer Jessie Ware at Glastonbury and designing Taylor Swift’s Eras Tour T-shirts, has created a summer statement tee for those with something to say about their love for iced coffee....

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Bluebella unveils lingerie collaboration with Ashish

Lingerie brand Bluebella have collaborated with London-based demi-couture designer Ashish on a limited-edition collection. The collaboration merges both brand’s ethos “to create keepsake pieces,” and combines Ashish’s high-octane glamour and tongue-in-cheek messages with Bluebella’s youthful and spirited direction. The capsule collection,...

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UK designers team up with Pret A Manger

UK designers Richard Quinn, Ashish and Daniel w. Fletcher have teamed up with food chain Pret a Manger on a range of limited-edition silk scarves inspired by its new spring salads. The eye-catching print scarves all take inspiration from the chain’s new spring salads, the Miso Chicken and Greens, Tamari and Ginger Aubergine, and Pesto Pasta, as...

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LFW AW20: Tulle, sequins and couture glamour

While London Fashion Week may be known for its experimental and creative designs, one thing that has shined through, quite literally this season is the ultra-glam, with tulle, sequins, feathers and couture techniques bringing a touch of red carpet luxury to autumn/winter 2020. Tulle galore Tulle was seen in abundance at Molly Goddard, the London...

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LFW SS20: Ashish - “beauty, magic and escapism”

Ahead of London Fashion Week if you had to pick out one show that would bring the party it would have been Ashish, known for his high-tempo catwalk collections, however, when the invite arrived, a packet of wildflower seeds, it suggested that the British designer was about to take us all in a different direction. Set in the large sports hall of...

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Ashish Gupta launches interiors collection

Indian-born-London-based designer Ashish Gupta has made his first foray into interiors with an exclusive collection of embroidered Kantha blankets for MatchesFashion.com. 'The Delights of Lovers’ collection celebrates intimacy, humour and sex, with each of the one-of-a-kind blankets featuring graphics, patterns and poetry written by Gupta....