Athleisure news and archive

Celine’s new pilates collection is the latest intersection of high-end luxury and sports

A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...

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Hanes unveils first-ever cross-category athleisure collection

America’s number one brand for basic apparel Hanes is entering the athleisure category with an extensive range of athletic-inspired innerwear and apparel for men, women, and children. Dubbed ‘Hanes Moves’ the new collection marks the brand’s first-ever cross-category push in the athleisure space and has been designed for “movement, versatility,...

Fashion

UK: Athleisure brands welcome boost in popularity as fitness-focused spending rises

New data by consultancy firm CACI has found significant spending increases in gyms and fitness-focused brands, reflecting a behavioural shift among UK consumers that could extend well beyond New Year-motivated resolutions. According to the data specialists, the premium end of the fitness industry benefited the most from year-on-year growth...

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Yoga clothing market poised for strong growth

The global yoga clothing market is set to expand by an estimated 21.25 billion dollars between 2025 and 2029, according to a recent report by Technavio. With a projected annual growth rate of 7.7 percent, the sector is benefiting from an increasing demand for high-performance, technology-enhanced apparel. Consumer preferences in the yoga...

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A deep dive into industry's top performers of 2024

The global apparel industry, worth a staggering 1.79 trillion dollars, stands as one of the most vibrant and fiercely competitive sectors in the global economy. In 2024, the landscape has been shaped by a fascinating interplay of luxury powerhouses, fast fashion trailblazers, and athleisure innovators, each rewriting the rules of success. But...

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Lifestyle brand Vuori secures 825 million dollar investment

Southern Californian performance apparel brand Vuori has announced it received a 825 million dollar investment, raising its valuation to 5.5 billion dollars. The funding round was led by General Atlantic and Stripes, alongside a cohort of additional investors. Structured as a secondary tender offer, the funding will see the leading investors...

Fashion

Victoria’s Secret relaunches athleisure brand VSX

Lingerie brand Victoria’s Secret has relaunched its athleisure label VSX through a new star-studded campaign featuring Gigi Hadid, Imaan Hammam, Paloma Elsesser and Taylor Hill, among others. VSX has been reintroduced under the premise of being a “lifestyle” brand at the “intersection between performance and fashion”, Kira Fisher, VP brand...

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Tala raises 5 million pounds to support international expansion

British activewear brand Tala, founded by influencer Grace Beverley, has secured five million pounds in a funding round led by London-based venture capital trust Pembroke VCT, one of the early backers of womenswear brand Me+Em. Pembroke VCT, founded by Andrew Wolfson, focuses on backing early-stage businesses with innovative founders and...

Fashion

Brits wear loungewear every day of the week

The surge in remote working has fundamentally altered the British wardrobe landscape, with a recent study underscoring the nation's growing reliance on loungewear. According to findings from a survey conducted by digital department store Freemans, an overwhelming four in five (80 percent) Britons now find themselves donning loungewear more...

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Halara names former DVF CEO Gabby Hirata president

Athleisure brand Halara has named Gabby Hirata, the former chief executive officer of Diane von Furstenberg, as its new global brand president. The appointment signifies a new chapter for Halara, explains the brand in a statement, as it is poised for aggressive worldwide sales growth. In her new role as global brand president, Hirata will help...

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Varley to open first European flagship in London

Athleisure brand Varley, founded by husband-and-wife duo Lara and Ben Mead in Los Angeles in 2015, is opening its first European store in London this summer. Varley will open a 2,203-square-foot store on the King’s Road this summer to mark the first global flagship for the athleisure brand. Located at 110-112 King’s Road, London, the store will...

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McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...