Augmented Reality news and archive

Student design competition takes leather from the Real World to the Virtual Realm

The Real Leather. Stay Different. International Student Design Competition has collaborated with the Institute of Digital Fashion (IoDF) to introduce a digital wearable experience for the winning design, 'WHIM.' Partnering with Snapchat, the augmented reality (AR) try-on allows users to engage with the design, blending the rich history of...

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Culture

Design Museum discovers AR and lets visitors try on the looks they see

On Saturday, 16th September 2023, the exhibition “Rebel: 30 Years of London Fashion” opened at the Design Museum in London. Apart from celebrating the 30th anniversary of NewGen, the British Fashion Council’s fashion talent incubator, which has supported more than 300 designers during those years, it is unlike many other fashion exhibitions. The...

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Retail

Study reveals that next gen shoppers are ready for AI, AR and robots

Global payments and shopping service Klarna released data last week that reveals how retailers will need to adapt to win customers in the future - that means investing in artificial intelligence (AI), augmented reality (AR) and robots, which according to the study “are likely to dominate the in-store and online landscape”, especially fashion...

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Fashion|In Pictures

Inside Vogue x Snapchat’s AR fashion exhibition

Snapchat has teamed up with British Vogue for an immersive augmented reality (AR) exhibition featuring exclusive concepts from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Versace and Thebe Magugu. The ‘Vogue x Snapchat: Redefining the Body’ exhibition has been curated by Vogue’s editor-in-chief Edward Enninful to illustrate how AR can...

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Fashion

Amazon Fashion launches AR shopping for footwear

Amazon Fashion is tapping into augmented reality (AR) with a new interactive, mobile experience, ‘Virtual Try-On for Shoes,’ which allows customers to visualise how a pair of shoes will look on themselves. The online retailer said the feature would be available to customers in the US and Canada, using the Amazon shopping app on iOS, to virtually...

Fashion

Fashion's relationship to augmented reality

Fashion is entering a new relationship with augmented reality. This started with Valentino, who had a pop-up shop at South Coast Plaza in Southern California to highlight the brand's purses. The pop-up featured a high-tech element with LED wall paneling, creating an immersive experience. There was also an interactive 360-degree photo booth with...

Video

Video: Desigual launches immersive experience

In this video, Desigual has launched its immersive experience and augmented reality, Sexy Planet in Tokyo. Watch the video below. Video: Desigual via YouTube Photo credit: Image: Desigual via YouTube

Fashion

BoohooMan launches first augmented reality campaign

Online fast fashion retailer BoohooMan has launched its first augmented reality campaign ahead of Black Friday. The ‘Hack Friday’ campaign is a new dystopian vision of its Black Friday promotions and features their digital character and ‘hacker’ Robin, who has infiltrated the world of fashion by offering up “unexpected discounts” for all...

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Culture

Ralph Lauren unveils exclusive partnership with Zepeto

Luxury fashion brand Ralph Lauren has announced its partnership with social networking and avatar simulation app Zepeto. The app allows users to function in a fully articulated virtual world where they can socialise with others using a customisable 3D avatar. Users will be able to purchase a completely digital Ralph Lauren clothing collection,...

Fashion

Sports retailer JD partners with Nike and TikTok for virtual shoe try-on

In a campaign to support the launch of the new Nike Air VaporMax, sports fashion retailer JD has announced its new #JDVaporMaxShuffle initiative, an augmented reality shoe try-on. The branded hashtag comes along with a dance challenge aimed to build excitement around the upcoming Nike launch, with fans being able to try the shoe on in multiple...

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Fashion

Mytheresa and Louboutin team up on exclusive shoe and bag collection

German online luxury retailer Mytheresa and French fashion house Christian Louboutin have launched an exclusive shoe and bag capsule collection for Summer 2021. The capsule collection features flip-flops, sneakers, and pool flats in rainbow colors, as well as a series of bags handwoven from the Dwarf Palm material, made from the leaves of a...

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Fashion

Asos scales up augmented reality to support social distancing

Online retailer Asos has confirmed that it is accelerating its use of augmented reality (AR) technology to simulate real-life model photography to support social distancing in its studios, in response to the Covid-19 pandemic. This follows the development and successful trial of its augmented reality tool, ‘See My Fit’ earlier this year, created...